The swirling and addictive world of marketing has washed over the corporate sector with its interactive versions of promoting a business strategy.
Initially marketing included schemes and methods to accommodate only qualified members into the company. This changed when MLM companies entered the market scenario and whisked in under qualified members to expand the business. Companies like Qnet Egypt entered the corporate scenario and changed the traditional trend. People were given an opportunity to do a business no matter what profession they may be indulging in. by providing an equalised platform for all the members, the company was an overnight sensation. Equipped with a business plan and ideologies that were unique, the company came and conquered the industry.
Companies following this different path have a lot of eyes staring in its direction. The business plan was simple. With a hardcore plan and few simple steps, companies like Qnet Egypt involve people in the enterprise and treat them like partners instead of mere employees. The systems these companies adopt include people as independent representatives and provide a range of products at their disposal to sell to potential customers and enjoy the returns. The fabulous business strategy combined with the people’s will to succeed bought about direct selling and networking as a medium to sell. Such companies are designed specially with the view of the consumer’s demands in mind. Not evry company is equipped with a large public following in its initial days but Qnet managed to do that with ease.
The scam
Later companies like Qnet Egypt was soaring great heights but before touching ultimate glory, the roots of the company came into jeopardy. The company faced a series of falsied rumors and allegations against its functioning method. Determined to battle the lies being circulated the company started defending its names. Every corporate business is bound to face such times where the strength and foundation is tested to prove the credibility of its business plan. To the real fight is to emerge out of it without hampering the functioning. Qnet faced it all – humiliation, contempt, doubt and questioning, yet the company did not give up its business plan.
The truth
Behind every lie there is a loose thread, if caught can untangle the web of contempt. And that’s what happened in the case of Qnet Egypt. The company was in questioning for its working policies, so as a counter attack, the company requested on investigations to be carried out. On probing through all the details, it was found that the allegations were false and had no base at all. The company rejoiced on the truth and stood with dignity and pride. The battle to the top is tough but nobody ever said success was a cup of tea. If takes companies time and lots of efforts to build a foundation based on trust but in a split second, one loop hole can cause a life time of damage. The important lesson is to strive to the top with conviction but being cautious is also vital to avoid blunders.
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