The Road for Nike Shoes to Popularity

In Nike Company; you can find various sports items, i.e., sports shoes, sports apparel, and sports equipments. The headquarter of Nike Company is Oregon in Beaverton. Nike Company has won nearly 60% of the overall market in aspects of its sports requisites which are regarded as excellent ones and Nike also has become an acknowledged mark of ability.
During the year from 1963 to 1964, Bill Bowerman, a clue drillmaster, and Phil Knight, a mid-distance athlete, cooperated to set up Nike Company and started the business by importing cheap active shoes from Japan, and in fact, these shoes are rather superior in Japan. At that time, sports in the market were mainly ones produced by German companies. The two founders of this company named this company Blue Ribbon Sports.
In the year of 1965, Jeff Johnson, Knight's last competitor, became the first retailer of this company.
However, during the 1970s, Bowerman found it boring only to import shoes. Then he tried to create his own designing ways. Then by chance, he input the elastic into a Cossack maker, in this way, the initial Nike sole was formed, i.e., Nike Cossack Outsole. This design can be regarded as the onset of Nike designs. Till nowadays, it is still greatly favored by Nike admirers.
As to the accepted name of this company, it is Nike, Inc. The source of this name could be traced back to Jeff Johnson' dream. That is, he had a dream of Greek, the goddess of achievement in Greek mythology. Some famous examples in Nike Company which adopt the Cossack outsole into their designs are Air Max 93, Max 95, Air Max 97, and Air Force One, etc.
Nike Company chooses swoosh as Nike logo on Nike shoes. Carolyn Davidson was a college student in Portland State University, with architecture as her major. Then Knight asked her to design a logo for the ancillary of Nike shoes.
Michael Jordan who was regarded as an influential advocate of Nike shoes had promoted many active arrangements for Nike, Inc In the year of 1984, Nike Company released Nike shoes with the personal signature of Jordan on them, and in fact, these shoes were endorsed by Jordan.
Here are some significant milestones in the course of the development of Nike shoes.
In the year of 1979, the Air technology was invented by M. Frank Rudy, and this technology can be one unique to Nike Company.
Nike Air Force One adopted the Air technology in its making for the first time in 1982.
Nike Company released Air Jordan shoes in 1984.
In 1986, the sales of Nike shoes were over $1 billion.
In the year of 1988, Nike Company announced its Logan, i.e., "Just Do It".
Nike Company opened Nike town boutique in Portland, Oregon in 1990 and this boutique had received much praise from the public. Besides, many awarded related to business and retail design have been endowed to this boutique.