The Success Story Behind The Giant Of Technology ‘Apple Inc.’

Apple Inc., a very famous and eminent technological company incorporated in the year 1976 according to Forbes, and at that point of time they realized 3 core marketing beliefs which they still follow.

1. Empathy- by understanding and accepting the need of their customer better than any organization.
2. Focus- to endure focus on core job and overlook all the irrelevant opportunities.
3. Impute- the firm believe in “the first impression is the last impression”.  So it will have the best product with highest quality and will present it to customers creatively.

These 3 main pillars are the only factors behind the standing success of Apple Inc. It was the ideal concept which has led the company to several phenomenal achievements so far. The company is now dominating the Forbes fortune companies list since last 3 consecutive years with a brand value of $124.2 billion and with a market value of $741.8 billion.

Apple is not only a market oriented technological firm but it is also considered as a public oriented company. It is not easy to get this great blend as it requires numerous great minds and intellects behind the strategy. Apple makes sure that they manufacture the finest of the products to its loyal customers and have the greatest competitive edge in the industry and over its competitors.

Building a prodigious competitive advantage ensures their practicability but sustaining it for a longer period, is definitely a sign of great challenge. Therefore, they focus more on the quality of the product rather than just imitating the technology and product design. Moreover, they also work on innovating their products in a consistent manner by exploiting different target markets. Innovation is reflected in everything they do from marketing their product to the quality they are maintaining and then beautifully presenting it to the customers. They make sure that each and every customer is treated specially and served with quality product in the same manner.

Apple is famous for its after sales services to the customers which is considered to be one of their core strategies to retain their customer’s and make them to stay for lifetime.

Covering all the above mentioned aspects innovatively and effectively, surely translates the reason of such great numbers of brand loyal customers. Apple has been able to create a very unique bond between the organization and the customers.  In my career, I have witnessed very few companies that are able to develop and maintain this level of trust which customers of Apple can only do so far.