Google My Business offers a local marketing platform for businesses to get listed and improve their online exposure. We will highlight 10 of the key reasons why Australian businesses need to get listed and how it will help them achieve their growth goals.
The three major search engines are Google, Bing, and DuckDuckGo!, which account for 94%, 3.9%, and 0.77% of the Australian search engine market share respectively according to research published by comScore in September 2021.
Other notable providers include AOL, Yahoo, Baidu, Yandex and Dogpile etc. Even though you can use any of these engines to advertise your business online, there is one that offers additional benefits that you should take into consideration when making a choice.
In this article, experts from Red Search Australia have highlighted 10 clear benefits of why using Google My Business (GMB) is a clear winner for your business.
1. Access To AnalyticsGoogle has analytics built into GMB which allow you to track the number of views your pages receive, clicks that they attract and more. You can find a full list of analytics available on Google’s support page.
2. Easier To ManageThis includes being able to manage all your business locations from one GMB profile. This makes it easier for you to create impactful content as well as allowing users to search for your business by city or service area.
GMB allows you so many options to show your company details including images, address, phone numbers etc. These additional items allow users to quickly and easily identify which businesses are located in their areas and what is on offer
4. Custom Dashboard With Maps And MoreGoogle’s custom dashboard allows you to customize what shows up on your business location page. The more information you have available the easier it is for people to find your place of work when doing relevant searches.
5. Real-Time DataAs GMB changes are made in real-time, when customers click on your site it will show how many hits you currently have which is far more accurate than other services that may take some time to update their data.
6. Make Changes Quickly And EasilyIf there are any changes to be made (i.e., contact details), no matter how big or small, they can be done directly through Google My Business in a few simple steps without having to search around different menus or tools to find what you need.
7. Invite Your Customers To Review YouGMB makes it very easy for customers, whether they have been in store before, visited your website or used another Google product, to leave reviews. They can also indicate if they would recommend your business and the page will even show how many people recommended you so you know where you stand.
If a user is looking specifically for businesses like yours chances are they will click on results featuring your official profile image and name rather than one that just has an address listing because of its higher level of credibility. This ensures that when someone searches directly for your company they get accurate information right away without having to do any additional research.
9. Extra CredibilityPeople are much more likely to convert if they can trust that the information published is correct and non-biased. Additionally, users are familiar with how Google operates so seeing your company name alongside other major brands provides a sense of security in its ability to produce accurate results
10. Geotargeted Advertising On Google MapsThis service allows you to target certain ads based on where people are at a particular time for a maximum of 90 days. This means that you only have to pay when it’s doing what it should be — drawing attention. To find out more about how you can benefit from GMB visit their support pages.
There you have it! You can bet that most of your competitors are already listed on GMB and leveraging its many benefits. Don’t fall behind!
