This article narrates various videography business ideas, helping aspiring videographers to explore opportunities and find lucrative jobs in leading companies.
If you have shooting videos for quite some time and looking to figure out what type of videography would best suit your career goals, then this article describing different types of videos would prove to be useful for you. Let’s take a look at different types of videos and videography business ideas and what your particular role should be for each type of video:
1. Wedding Videos
When you shoot wedding footages, you get just one opportunity to capture the best moments. One way to handle this stress is to have another videographer to assist you. Keep a lot of memory cards in hand; ensure that you have enough storage space. Discuss with the bride and the groom to understand what events are considered to be most important and the timings when shooting is desired. Know how much footage they want and whether they would want you to take the responsibility for video editing too. These are vital considerations in determining the videography charges. If you are proficient at performing wedding video editing, you have the advantage of demanding a higher price.
2. Corporate Videos
If you feel comfortable handling assignments that come with a deadline, you may consider accepting corporate video making assignments. This may prove to be a challenging task because companies would like to get ideas from you rather than telling you what to do. You should learn how to express vague ideas with high levels of clarity by converting them into tangible outcomes. You need to meet deadlines, be creative in your approaches, and deliver a highly professional outcome. You may also need to seek professional corporate video editing support to generate high-quality outcomes.
3. Events Videographer
This type of videography falls somewhere between wedding videography and corporate videography. Event videos have well-defined structures because of the fact that events are planned beforehand and all you need to do is to record different programs happening one after the other in an event. All you need to do is to stand at one place with your camera and tripod and keep recording. However, standing at one place hours after hours while shooting may prove to be draining.
4. News Broadcasting
If you are employed at the video department of a new broadcasting agency, you may be handling huge volumes of data. You would have to deal with enormous amounts of data stored in massive data centers and a lot of files that are sent to you from different locations. If you have a go-getter attitude, this would be the perfect career choice for you. You would need to work with video editing and management teams. These jobs look for experienced and reliable personnel and the payments are on the higher side.
5. Employment Offered by Enterprises/ Government Agencies
If you are employed as a videographer or an editor in a large company or a government company, you will not be able to know the different scenarios and challenges that you may be facing from time to time as you will be required to handle diverse types of videography tasks. However, you would be getting a handsome pay. This would serve as your day job that would allow you to pursue your passion.
6. Videography for Social Media
Videos that are meant to be used on social media need to be captured and edited in certain ways. You are not required to capture high-resolution footages, but you need to focus on maintaining appropriate square and vertical aspect ratios and voice-over captions. If your videos are required to be viewed on smartphones, capturing footages using smartphones is a good idea. However, you should strictly adhere to the technical specifications. Your video should be flashy and it should be short and concise. People viewing your videos on social media would spend minimal time watching it as they would continue to scroll. You need to perform editing rapidly.
7. Production of Music Videos
If you are looking to bag creative opportunities, you should try out the music video production field. It is quite interesting to note that many big filmmakers of today actually started their careers with music videos. While filming music videos, you can exercise your creativity to an optimal extent without having to put much stress on planning and execution, which you may otherwise have to do when you have to produce a short film. You would enjoy the thrill of producing moving images while synchronizing them with an already chosen chore. You would have complete creative control; however, you would be given clear guidelines on the type of images that you may be allowed to include.
8. YouTube Video Production
Vlogs or video blogs are also used as tutorials or to provide reviews of products. Vlogs also take the form of travel videos that document individuals’ journeys to different places of the world. Some people tell their lives’ stories to their audiences, but this is not an easy task. Vloggers need to make sure that they amaze their audiences in every single video that they present to them. This may include a lot of video editing interventions including adding a lot of special effects, ensuring appropriate lighting, dramatic performances, etc. This field has become highly competitive and so you should note that you should do things to stand out from the crowd to create your own distinctive identity. If you are looking to cater to a niche audience, you should make sure that you have adequate knowledge about that niche and that you can deliver useful and unique information to your audience. If you have to tell a real story, be confident to tell it to your audience.
9. Documentary Production
While making a documentary is not a simple task, it is comparatively easier that creating a fictional film. You need to develop your concepts properly and to have a lot of patience. You need to capture real scenes as and when they happen at unexpected instances. You can involve anyone who has a real story to narrate in your documentary. You may need to spend considerable time to find a subject who would be ready to share his/her story with you. You may find planning to be difficult as you would find it hard to predict where the story would head to. You should remain open to diverse possibilities and your documentary might end in a very interesting way. Make sure that you manage the sound and camera properly and that you put meaningful interview questions across to your subject.
10. Indie Filmmaking
In order to be an Indie filmmaker, you should have a lot of perseverance. You should check if your story can be presented in diverse ways. You can start developing your skills by directing short films or music videos. This would allow you to enhance your creativity and skills and to create films within your budget and schedule. In order to become a filmmaker, you would not only need to be creative, but you have to adopt a tradesman approach as well. You need to make investments too. You should invest money to fund your filmmaking project and do some research to find ways to give your ideas a real form in a cost-effective manner.
In order to be successful in the video production business, you should understand that video production does not involve creativity and passion, but it also involves finances, proper training, planning, and perseverance. We have mentioned about the different types of videos in this article and now, it is up to you to identify your passion and pursue it wholeheartedly. You may also consider exploring the domain of video editing business to check if it would interest you. Video editing is a rapidly growing field and you may grow as a video editor either by getting employed in a company or by offering your services via freelancing platforms. Today, businesses look for professional video editing companies delivering video editing services. Professionals, in this field, have a huge opportunity to explore and make use of. Alternatively, you can be an entrepreneur and run your own video editing business and deliver professional video post production support to companies and professionals.
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