Trends In Online Sourcing and What It Means To You

When I first discovered the joy and practicality of web surfing it was the unearthing of information I valued that excited me. Recent studies prove that this is the chief motivating factor even today among business owners and managers.

According to B to B magazine Thomas Industrial Network's recent study showed that online sourcing is the solution of choice by business buyers.

Those surveyed found increases in productivity and significant savings demonstrating real ROI value.

21% of buyers estimated they saved their companies more than $501 per month through online sourcing

18% reported savings of more than $1000 per month

51% of buyers said their company saved at least 51 hours per month by using online sourcing

21% saved 500 hours per month

13% estimated time saved at more than 1000 hours per month

What does this mean to you? First, this means opportunity. Secondly, it means that all buyers are looking for information.

I hope this article will raise a few questions about the recommendations being circulated by many self proclaimed marketing gurus. Mainly, the emphasis on single page type sales sites. Do they actually address the needs of your target customer?

I'm going to step away from the pack and ask you to think about why content sites ever became popular? It is a strategy that emphasizes sincere relationship building by providing what your customers want when they find your web site...information.

Content sites are the ones I remember because as resources they are highly valued. When I am ready to make a purchase that is where I am likely to not only go first, but most often.

The research I point to in this article is intended to help you to plan and deploy your marketing strategy. Don't make the mistake of being too short sighted.

Treat your potential customers like real people, and let them see how you do business...show them the depth of your knowledge base. Show them why they should choose you without requiring them to risk anything.