Tweaking Your Tweakables

"Tweaking Your Tweakables"


Yeah, I know...a crazy title, but at the moment, I was laughing so uncontrollably that I just let my fingers do the walking. But, take a look at the below email classified ad that started all of this...

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[Home Business Opportunity so you can earn a Monthly Residue from home. We will supply you with FREE Loads. Training in ??????? on 15th of September.]

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Wow! How about that "home business opportunity"...can't that be taken waaaay out of context and allude to obtaining the possible position of a "drug dealer?" Nothing like letting the cops know where you are going to be training the new crew so they can make a raid. In addition, can't people go to jail for smoking "residue," whether monthly, weekly, or daily for that matter. What about being "freely loaded?" Isn't that also a criminal offense in certain sectors of society?

I'm certain of it because, when I was a police officer, my partner and I used to discover such individuals in both of these unfortunate positions. And, as such, our sworn state and civic duties required, no, demanded that we Mirandacize them, then escort them to what some deemed our house of pain. :-)

But, in truth, the above ad's "home business opportunity" *isn't* about the offer to become a drug dealer, smoking dope or being loaded. It is, alternatively, about not re-checking our work before presenting it to others in efforts to entice them to join us on our adventurous venture.

Now, I've always been a fairly good speller and made good grades on spelling tests while in school (don't ask about 8th-grade Algebra). It's just a pet peeve I developed early in life. Actually, it probably became an obsession along the way as I also minored in English in college.

But, the above headline presents a paradox of duality in that, the term, "residue," used in the above ad, really *isn't* misspelled...it is simply misused within the context and confine of the ad. It is my assessment that the author actually intended to use the term, "residual," instead.

But, failing to proofread and re-check our work before presenting it is no laughing matter. It simply presents to others that we are, at best, in such a hurry or desperate to make a dollar, that we place very little importance and spend very little time on our information presented.

And, far too often, we simply rely on the spell-check feature within our word processor program in an assumption that it will also edit our documents for grammatical content as well.

It also tells our prospective customers the level/lack of quality customer service they can expect to receive if they choose to do business with us.

I was also extremely surprised later to discover on the web site of a leading and very well known (and college educated) marketing expert, some tweaks that were, obviously, not tweaked prior to the presentation of the site to the world. In fact, this particular individual was a "Journalism" Major in college, which makes my findings even more perplexing.

This "expert" has also appeared on national television, national radio, and in national business magazines instructing and coaching others in matters of business. I only wonder what the clientele thinks upon discovery of the obvious spelling and grammatical errors on the site?

Below are actual grammatical errors conspicuously displayed on the site:

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1. "I have to telling people what I'm doing, have I finally felt first hand how important it is to build and market to you database!"

2. "The more people that are on your database, the greater you chances are that there will be interested prospects..."

3. "The Web is a fount of information..."

4. "Do your television production costs practically exceed the cost of the sir time you buy to run your commercials?"

5. "What about the cable schedule you bought just because you were enticed by the row rates?"

6. "Send potentially clients appropriate holiday greeting cards..."

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Can you spot the obvious mistakes in each of the above instances?

Let me leave just a piece of advice here...have NetMechanic.com review your web site for any misspelled errors. There is a link on the site that will allow you to have it automatically perform a weekly review of your web site, then send you a detailed copy of the report of its findings, along with suggestions for repair. This will save much embarrassment from having a customer point a mistake out to you.

As the villains in the "Capital One Credit Card" television commercials asks, "What's in *YOUR* wallet?"

As such, I'm certain you can imagine how relieved I feel upon receiving my weekly report from NetMechanic.com and notice that my site has nary a misspelt wurd en it. :-)

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