How to Spot and Avoid Counterfeit UGG Boots

Key Indicators of Authentic UGG Boots

UGG boots are a premium product, and their quality is evident in several distinct features. Here's what to look for to confirm the authenticity of UGG boots:

Examine the Sole

• Authentic UGG boots have soles that are flexible and have a prominent UGG logo.
• Counterfeits often have flat soles without the proper logo or incorrect branding.

Check the Country of Manufacture

• Genuine UGG boots are currently manufactured in China, Vietnam, and sometimes in the U.S. by Deckers Brands.
• Claims that boots are made in Australia or New Zealand are red flags for counterfeits.

Look for the UGG Trademark

• Only Deckers Brands is authorized to use the UGG trademark. Counterfeits may attempt to replicate the logo, but often get details wrong.

Authorized Retailers and Online Sales

• UGG Australia requires authorized dealers to sign an agreement not to sell on eBay or other auction sites.
• If the price is significantly below retail, it's likely a counterfeit, as genuine UGG boots rarely sell for less than the standard price.

Quality of Stitching

• The stitching on genuine UGG boots is of high quality and durability.
• Poor stitching quality is a common trait of fake UGG boots.

Packaging and Presentation

• Real UGG boots come in a sturdy box with the UGG Australia logo. The design of the box has changed over time, but it always reflects high quality.
• Counterfeit boots often come in flimsy boxes with incorrect branding or poor-quality prints.

Sizing and Fit

• Authentic UGG boots tend to run a size larger, while fakes do not follow this sizing pattern.
• The shape and dimensions of counterfeit boots often differ from genuine UGG boots.

Materials and Smell

• Genuine UGG boots are made from real sheepskin, which has a natural scent.
• Fakes may be made from synthetic materials and can have a chemical smell due to the dyes used.

Labels and Tags

• The UGG label on the back of genuine boots has specific branding details that are often incorrect on fakes.
• The interior label should state "Made in China," and any other country mentioned is a sign of a counterfeit.

Limited Edition and Discontinued Styles

• Certain UGG boot styles and colors are only available in specific markets or have been discontinued. For example, the Nightfall style is only made in Chestnut by Deckers.
• If you encounter a style in a color that Deckers does not produce, it's likely a fake.

Additional Tips for Avoiding Fakes

• Purchase from official UGG retailers or directly from the UGG website.
• Be wary of deals that seem too good to be true, especially on auction sites and unauthorized online marketplaces.
• Check for a holographic sun logo on the shoe's sewn-in label, which was introduced by UGG to combat counterfeits.
• Use UGG's counterfeit education resources to learn more about spotting fakes.

Interesting Stats and Facts

While it's challenging to quantify the exact number of counterfeit UGG boots in circulation, the problem is significant enough that UGG's parent company, Deckers Brands, has a dedicated page for counterfeit education. According to the Organisation for Economic Co-operation and Development (OECD), footwear is among the most counterfeited products, with fake versions of popular brands being common. The rise of e-commerce has made it easier for counterfeiters to reach consumers, emphasizing the importance of buyer awareness.

In conclusion, when shopping for UGG boots, it's essential to stay informed and vigilant. By knowing the signs of a counterfeit and purchasing from authorized retailers, you can ensure that you're getting the comfort and quality that genuine UGG boots provide.