Is your fitness marketing as effective as it could be, or are you sitting on top of a giant, 6-figure untapped market? Most fitness clubs, trainers, a...
Is your fitness marketing as effective as it could be, or are you sitting on top of a giant, 6-figure untapped market?
Most fitness clubs, trainers, and health professionals use the same tired tactics to compete for the same customers.
But creating a bigger bottom line doesn’t happen by playing it safe.
Here are 3 crucial questions to ask yourself if you’re ready to tap into an extra $100,000 - $500,000 per year in extra revenue.
1. How much money do I really want to make? (No, really?)
We’d all love to make an extra $1 million or 2 per year – or would we? Not every small business is set up to generate hundreds of thousands in extra revenue.
Remember, it takes time, resources, and energy to generate untapped income. Does your business have the systems it needs in place to support additional revenue and the work that comes with if?
If so, be prepared to make some major adjustments to your business, such as
Remember that “nothing changes if nothing changes.” Untapped markets are available now, as are untapped revenue streams but, you must be willing to put in the work.
2. What is my “untapped expertise”?
What skills do you have that you’re not currently using? Chances are you have knowledge and expertise that’s not currently being monetized.
If you have a marketable skill you’re not using, ask yourself how much time you can devote to it each week.
Also, see if the skills you’re already monetizing can be applied to other untapped markets. For example, you might have a popular senior wellness program that could easily be converted into a youth program.
3. What resources do I need to have in place to make this happen?
Make a list of the resources you’d need to have in place in order to take full advantage of an additional revenue stream.
You might need….
Finally, grab a bigger bottom line by investigating the untapped markets your competitors are missing. What needs do these underserved markets have that no one is fulfilling? How can your business solve their problems in a way no one else can?
5 Ways Your Workplace Wellness Program Can Empower Your Employees to Make a Difference
CEOs of some of the country's largest companies are scrapping the spreadsheets and foregoing discussions of their wellness program's ROI. Why? Because...
The Impact of Wearable Technology on Modern Health and Lifestyle
Wearable technology is revolutionizing the way we monitor and manage our health, transforming everyday wellness into a data-driven science. From fitness trackers to smartwatches, these devices are not just accessories but powerful tools that provide insights into our physical activities, sleep patterns, and even heart health. As technology advances, the integration of wearables into our daily lives is becoming more seamless, offering unprecedented opportunities to enhance personal and family health management.
A Two-Way Street: How clients and vendors can work together to improve employee wellness (CASE STUDY
In my previous case study article, I revealed how we increased employee wellness program participation for a large government agency by 69% in just a ...
