It is not uncommon to see coaches orient their businesses around many things including needs, wants and shoulds. But, being clear on your values will call you to play a much bigger, more meaningful game as a coach. The values conversation is often fuzzy for many people, yet it is one that cannot be ignored. Here are some of the basic principles:
Why Core Values?Because your core values are the principles which speak who you are as a coach. They are those deeply held beliefs which consciously and subconsciously drive your decision making. By orienting your business around your values, you can stop giving yourself pep talks and pushing yourself to be “motivated”. When you are in touch with your values, your business lives authentically in the world, and the bottom line is this:
Your Coaching Business Will Win!!!So...here are the basic points I want to make about core values:
Core values can be exciting for both you and others, and the thought of being committed to values for a lifetime is a very big game! Only the bravest of people put their stakes in the ground by establishing values that last for a lifetime.
The Values “Stress Test”If you can answer “yes” to each of the following five questions, then you are well on your way to living your core values and having them work to help you win more games!THE CORE VALUES STRESS TEST1) If you change your business, will you take your values with you?2) If the world changes, will you be able to stand behind your values, even if they are unpopular or create a disadvantage for you in the marketplace?3) When you are age 90, will you still be living your values?4) If you have children, do you want them to carry on your values after you are gone?5) If one of your clients, partners or employees violates one of your values, are you willing to walk away from the partnership?
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