What is the Green Consumption Effect?

 The green consumption effect was first discovered by a team of researchers from the University of California Berkeley, who found that people shift towards more environmentally-friendly options when they are socially conscious. In other words, consumers may be willing to pay more for an eco-friendly product such as eco-friendly home items in Sri Lanka, if it allows them to buy into their own self-image as being someone who cares about the environment and saving our planet. This is part of what makes up your environmental identity; your connection with nature or interest in protecting it. When you decide whether or not something helps sustain this part of yourself, you take on a certain mindset, namely one where you make choices based on how those decisions will impact others around you (hence social consciousness) and ultimately serve to save the planet by reducing the use of things such as fossil fuels. This is why many people these days opt to use eco-friendly bags in Sri Lanka when they go shopping.

The green consumption effect has been a growing trend in recent years and offers many benefits.  This is important because research shows that this can have positive effects for our planet and environmental conservation efforts as well, with more and more people choosing eco-friendly products over those made using materials that are and for the environment.

For everyday consumers, becoming aware of this phenomenon can help them make more eco-friendly choices that benefit our world as well as their wallets. Whether you are consciously trying to help make this world a better place by cleaning up the environment, or are unconsciously making a decision to buy better more sustainable products, every little bit helps in making a greener world for future generations.