Why Online Surveys are so popular?

Surveys have been in practice for years by individuals and companies to gather data from their target audience. They main reason behind conducting a survey is to know the opinion of a respondent on a sepcific matter of subject. Traditionally, surveys were conducted by scheduling in-person interviews, or by asking the questions over telephone. However, with the rise of technological era and introduction of internet, a new methodology to conduct surveys online was introduced. Online surveys have replaced traditional survey tactics with added merits of quick and accurate evaluation. The major benefits that one can reap from online surveys are highlighted below.

Online surveys are cost-effective

This is probably the supreme benefit of conducting an online survey. Unlike in-person interview and telephone surveys, there is no need to pay multiple interviewers to get the job done. All you have to do is setup a software account and send out invitations for the field work. Moreover, the cost incurred in buying papers and printing the quesionnaire in eliminated in this case.

Allows to embed engaging multimedia content into the survey

Ability to add images, videos and external references to the survey is one of the perk of online survey that sets it apart from the conventional tactics. Adding images and videos will make your survey interactive as well as interesting. Moreover, the respondent can gain some information and knowledge as well on the subject while answering the questionnaire simultaneously. For example, if you want your respondents to visit a website before answering the questions, you can place its link in the header section of the survey form. Another instance would be when you're gathering feedback on a trending video. Posting the link or the video itself would help respondents who weren't in the know to answer perfectly.

Quickest form of conducting a survey

Online surveys save a lot of time – the most precious resource for any individual. You have to just create a survey form online and share its link to your respondents. The responses gathered are stored in the database. With the help of a feedback management system, you can easily analyse the results as well. There are many online survey and polling tools available to facilitate quicker organization and analysis of the data. Many of these softwares support the feature of discarding answers marked 'NA', 'I don't know', etc. This will further narrow down your analysis and provide a decent data cleaning experience.

Comparatively accurate than other survey methods

Research shows that the data gathered from an online survey gives accurate results compared to the ones conducted over telephone or in-person. This is because the data directly goes into the database of the survey software - no manual entries are done in the entire process. Moreover, the data can be stored in tabular form and represented in a variety of formats, thus, enabling quicker review and analysis.

In today's scenario of competitive and aggressive business environment, running a successful online survey is very important and significant. Whether designing a customer satisfaction poll for a new product, coming up with a more cost-efficient production process or targeting a new market, it calls for much of brainstorming and here online survey come in as a blessing for the business owners. Many online poll and survey sites are there on the internet like Survey Monkey, PollDeep.com, Doodle, etc which will be helpful for business to conduct online survey and make decision making a much more easier and comforting task. Go for the one which best suits your need and make your customer loyal to your brand.