As the owner of a store or any other kind of business, when you think of creating displays of your merchandise, products, or even samples – especially...
As the owner of a store or any other kind of business,
when you think of creating displays of your merchandise, products, or even samples – especially within your POP area – the first kinds of fixtures that come to mind might be the traditional clear plastic containers and wire convenience store racks. While these kinds of common display fixtures certainly work well, sometimes you want to add a little extra visual appeal to your displays.
Wire mesh basket displays are great display fixtures in that capacity. These sturdy, versatile display fixtures are designed to organize and showcase your merchandise in ways that are both convenient for and attractive to your customers. With a little browsing, you’ll find it’s easy to locate wire mesh displays that will work well with your particular POP location as well as hold the items you need to display.
Situating Your Wire Mesh Basket Displays
Your store’s POP – or, point of purchase – is the location in your store where purchases are made. Generally this is the area near your checkout counter and register. POP merchandise displays are great ways for storeowners to provide a selection of impulse merchandise items for customers getting ready to leave, and POP mesh displays are ideal fixtures to showcase that merchandise in a way that breaks away from the traditional plastic container and convenience store rack displays.
Wire Mesh Basket Display Options for Every POP Location
Two of the most versatile kinds of wire mesh basket displays are grid display fixtures and rotating basket displays.
The grid display fixtures generally come with eight or twelve sturdy mesh baskets for merchandise. Some grid display fixtures are slanted to maximize the display area, while some include mesh baskets designed to slant so customers can more easily access the merchandise.
Rotating basket displays, on the other hand, offer a “tiered” design with three, four, or five baskets for holding and displaying merchandise. These displays are great for heavier merchandise items and many include basket dividers to better organize your products.
As you browse available wire mesh basket displays, think about the amount of room your POP offers. Does it lend itself to grid display fixtures, and if so, how many wire mesh baskets should your grid include? Or, would a rotating wire mesh display work best – one that allows you to easily transport it and the merchandise to a new location?
Your Mesh Basket Display Is Assembled – Now What?
Once you’ve decided which wire mesh basket display would work best for your POP merchandise display, it’s time to fill it with actual merchandise!
Of course, the items you display will depend on your store or other business. Convenience stores and grocery stores, for example, do well with displays of candy, convenience items like travel-sized bottles of lotion or packets of tissues, and even small toys for children like plush stuffed animals or bouncy balls. Owners of other kinds of stores, however, like the more specialized candy shops, hobby shops, or bookstores, will want to fill their wire mesh basket displays with items related specifically to their customers’ needs.
