Canada Day 2014: Time to Relocate from E-mail Marketing

This July first in Canada was not just a holiday but the start of a new anti-spam law. Now messages have to be e-mailed just to consenting firms and individuals. Will this alter the quantity of spam Canadians obtain? Possibly not for a number of reasons: 1) Unless the recipient reports the offending spam it will certainly continue to be sent out. 2) The quantity of spam is huge and difficult for any kind of nation to manage 3) Most significantly - email is now "old technology" with social media in various types taking control and instant messages being faster compared to e-mail anyway. Email has already been replaced. I directly have younger loved ones that hardly ever check their email.

In a recent write-up composed by Leah Eichler entitled,"E-mail has had it day. It's time to move on", she agrees with this viewpoint that email is now out of style and not as beneficial. Right here is part of her write-up.

"E-mail can be described as the 'grandfather' of workplace productivity tools, but today, most of us experience a love-hate relationship with it. I can’t stop checking my e-mail accounts but then I take so much delight in deleting incoming messages that I often purge my inbox of important e-mails.There are 108.7 billion e-mails sent and received a day, according to Radicati, a technology market research firm, and the majority of traffic comes from business accounts. They also report that the number of worldwide e-mail users is expected to grow from over 2.5 billion in 2014 to over 2.8 billion in 2018.The average employee spends 40 per cent of his or her time dealing with internal e-mails that have little to no impact on their business. Think about that next time you scroll through your inbox, feeling harassed because you have too much to do in too little time. The productivity losses are nothing short of astronomical."

So what is replacing email? For those people with smart phones (or even some "dumb" phones), instant messages are the way - faster and not so wordy. No quotations, no long paragraphs with useless information. However, not every person welcomes mobile devices.

Enter social media. There are an astonishing number of kinds and types, all that have appeared in the last 10 years. If Facebook, Twitter, Tumblr, LikedIn, Google+, Pinterest and StumbleUpon were not good enough, there is Delicious, Digg, MySpace, Bebo, Mister-Wong, Reddit, Wanelo, Orkut, Xing, Buffer, Evernote, Pinboard, VK, Springboard, Buffer, Flipboard, AIM, Yahoo Messenger, Arto, Plurk, Deaspora, Blogger Post, TypePad Post, Box.net, Kindle It, Baidu, Netlog, CiteULike, Jumptags, Netvouz, Diigo, Bib Sonomy Blog, Marks, StartAid, Khabbr, Memeame and Yoolink. Do you think this is a great deal of sites? Believe it or not, this is just half the list. I got tired of typing all of them.

You could question who in fact uses every one of these sites. I can view some words from other languages besides English. Are they targeted in the direction of certain demographic groups? I do not think any individual knows, yet I'm sure some wise online marketing expert will certainly design an application, widget or plugin that will certainly allow us to know. One benefit of utilizing Facebook for marketers is the ability to target extremely closely to people who might purchase. Another greatly under-used advertising and marketing media is Google+ as it is tied into the several other forms of Google, consisting of YouTube now.

Surprisingly enough, one of the ideas in Ms. Eichler's write-up is that we return to utilizing post cards, sent out to previous customers. I think the rationale here is that previous customers are much more likely to buy once again. However with the Canadian postal prices what they are (twice as high as the US), it appears doubtful that postcards or letters will be the following big viral fad.