How To Design Targeted Direct Mailers For Turning 65 Prospects

One of the most profitable sections of insurance industry is the Turning 65 portion f the population. Most insurance professionals, at some point or another, take a shot at generating business from this section of the population, as a few succeed yet most leave without a success. Needles to mention that direct mail is one of the main marketing tools used to generate Turning 65  Leads. Sending mail to the people who are Turning 65 by direct mail in a particular area will not necessarily achieve a successful campaign and generate quality Turning 65 leads. There are more important particulars to be considered in laser targeting the right prospects to generate enough quality leads and get a decent return on your investment.

The starting point for insurance professionals should be to have in-depth knowledge of their prospects that they are targeting in a particular area they are interested in. However, it should be noted that it is not the demographics of the prospects in that particular area. In reality, the demographics of the insurance agent's own prospects are the most important factor to be contemplated. This will undoubtedly affect the quality of the mailing list, hence also targeting the right prospects who are Turning 65.

The mailing list must also be designed to include more details. It is also crucial for insurance professional to pay more attention to the exact age of the prospects as to whether the prospect will be turning 65 in six month or three months, or maybe just turned 65 or even a month ago. In order to increase the quality of your Turning 65 direct mail leads, it is highly recommended that the insurance agent should know the demographics, as well as the time-line of your prospect's age.

Considering above mentioned factors, the message in the mailer should also be relevant to the demographics of your prospects as to motivating them to take action. As an example, different messages should be incorporated to the prospects who live in a high scale neighborhood who will be turning 65 in six months than to the prospects who live in suburbs who are about to turn 65 this month.

Up 'til now, you have read about the demographics of your prospects, message in the mailer of your direct mail and also the importance of timing of your mailer with respect to the age of your prospect. Yet the design of your direct marketing mailer also plays a big role for the success in your direct mail marketing for generating quality insurance lead. Not surprisingly, the whole topic returns back to the prospects that you are targeting. You have to have a deep knowledge of your prospects, where a full color will be much more effective than black and white mailer, and even further, reply mail may work much better than a postcard. It is quite obvious what the results will be when sending generic mailers to the prospects with different demographics. If your goal is to increase the success of your direct mail campaign, you should definitely know your prospects that you are targeting, as well as choosing custom mailers that are prepared with respect to the exact demographics over generic mailers.