5 Reasons to Start Email Marketing Campaign

5 Reasons to Start Email Marketing Campaign

Almost everyone in online business has heard about E-mail Marketing Campaigns, what it does and how it can help to explore our business. But of course there are some who still does not believe in the power of this new marketing techniques and strategies. In this article I will be giving you five reasons why e-mail marketing right now is better for our business, particularly if you are looking for a way to increase your profit. So to start things out let's start with the word  E-mail Marketing.

What is email marketing?

"E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an user or our client. In its broader sense, every email sent to a potential customer could be well thought-out email marketing. However, the term is usually used to refer to sending e-mails with the purpose of enhancing the relationship of a company with it customers and to encourage customer loyalty and repeat business."

Email marketing can be used by any kind of business. Almost everyone now-a-day has their own email account and they are treating emails more personally than the conservative mails or letters. Others go online just to check their email message but will not spend time to browsing the web.

Email marketing helps businesses of all types and sizes to see direct sales from existing customers while maintaining and building long-lasting relationships, which is the most important part in the success of any business.

Here are the five reasons why you should start Email Marketing as one of your marketing strategies:

1. It is Less Expensive:

E-mail marketing campaigns are much more economically compared to other conventional marketing techniques like direct mail or print advertising. Email marketing is 20 times more cost effective and can cost as little as fractions of a penny per email.

2. It is More Effective:

Email marketing enables you to proactively communicate with your existing customers and forecast instead of waiting for them to return to your website or store. It is a highly effective way to increase traffic to your website or store, and build a good relationship to your customers and company loyalty and trust.

3. Get Immediate Results:

In just minutes after sending out your email campaigns, you can receive responses almost directly. About 80% of responses to email campaign will occur within 3 days while conventional direct mail takes weeks. Well again, that is because people love emails.

4. Fully Track-able:

With email marketing campaign you can easily track the number of emails sent, the number emails opened, how many spring back, how many unsubscribed and the number of click-through.
You can even tell who opened the emails and know which link generated the most clicks. That way you can adjust fastly and make decisions to your business which is very much critical since time is critical. With direct mails or other forms of advertising you will have to wait for weeks if not months.

5. Its targeted, personalized:

You can easily start an email campaign in just a matter of minutes. You do not have to appoint an expert to do this. If your business has some promotions you can easily create and send those email campaigns. Also it is embattled; you know that the recipient will love to hear about your promotion because that is the very reason why they signed up an email subscription. And instead of using Dear Customer they will see the message addressed to them like Dear Mr. JAMES , making it more attractive to the recipient.