Review: 'eBook Secrets Exposed'

If you want to make a lot of money with your own eBook
and you only read one book on the subject in the next
12 months, I strongly recommend that it's 'eBook
Secrets Exposed' by Jim Edwards and David Garfinkel.

The authors are both well qualified in this area. Jim
Edwards has written five best-selling eBooks
(including 'The Lazy Man's Guide to Online Business' and
'33 Days To Online Success').

David Garfinkel is considered by many to be the
world's greatest copyrighting coach. He's an
award-winning business journalist and is also the
author of several best-selling eBooks, such as
'Advertising Headlines That Make You Rich' and 'Killer
Copy Tactics'.

There have been so many books on this subject that I
really couldn't imagine how this book could add
anything new.

But I have never before seen an eBook that explains
so clearly how to do it. I got the feeling that you could
literally walk in Jim Edwards' footsteps and get the
same results he did (over 4,500 eBook sales in 9 months).

What makes this book very readable and enjoyable is that
it's simply a long interview - David Garfinkel asks
the questions and Jim Edwards gives the answers.

The book is packed with so many 'insider tips' that's
it's difficult to know where to begin, but one of the
most valuable tips is how to find out - before you
write your book - if there's a market for it.

You do this by following Jim Edwards' 5-Step 'Ultimate
eBook Success Formula'. The formula allows you to find
out if there's a target audience that is already
actively looking for the information you're about to
sell online. And if so, if they are prepared to pay
for it.

One of the interesting things you'll discover in this
book is that competition is actually good for your
eBook.

If you come up with an idea for an eBook and you find
that there are no competing books, you need to get
worried - it means there's probably no market for that
idea.

But if there are books competing with yours, you're on
safe ground - you know you have a market.

And don't be put off by competition: anyone who is
serious about a particular subject will buy at least 4
or 5 books on that topic.

Many eBook authors who make big money quickly with
their eBooks do resale rights. Instead of making $29
per sale, they're making $99 per sale. As you can see,
resale rights can get you into serious money very
fast.

But there are definite pitfalls with resale rights
(such as finding out a few months later that your
cherished information product has become a free
eBook). If you want to avoid these pitfalls, you need
to read Section 2 carefully.

You might think that best-selling eBook authors don't
bother with affiliate programs. Wrong!

Jim Edwards shows you that one of secrets to making
money with your eBook is to load it up with back-end
affiliate links. But there's a right way to do this and
a wrong way (more about this in Section 5).

But the real secret to how Jim Edwards made over
$40,000 in one month from a single eBook is joint
ventures - finding people with lists of 10,000 or even
100,000 and getting them to do a personal
recommendation to their readers.

On the Internet it's not products that make money,
it's lists (products don't sell, lists do). Or as Jim
Edwards puts it: 'the power is in the pipes, in the
distribution'.

Let's say your eBook is priced at $29 and you find
someone with a list of 10,000 and they do a mailing
that results in 3000 people turning up at your
website.

And let's say that those 3000 visits result in 90 to 180
sales - you and your joint venture partner are suddenly
making thousands of dollars in a few days.

Jim Edwards shows you exactly, step-by-step, how to
set up a joint venture. He even shows you the exact
same letter that he used to set up joint ventures for
his book 'How To Write and Publish Your Own eBook in a
little as 7 Days'.

One of the keys to making joint ventures work is what
Jim Edwards calls 'the Santa Claus technique' (more on
that in Section 2).

A question many people have is how to price their
eBook. And it's crucial that you get this right. In
Section 4 Jim Edwards reveals his 'pricing formula' -
a very clever way to find your eBook's 'breakpoint' or
equilibrium.

There's another very valuable tip in Section 17 - 'My
Secret Method For Slashing Refunds' (this tip on it's
own could be worth the price of the whole book).

This is the best book on eBook publishing I've read in
the last 18 months - in fact, while reading it, I came
up with the idea for my next eBook!

You can get your copy of 'eBook Secrets Exposed' at:
http://www.freezineweb.com/ese.html

(c) 2002 by Michael Southon