The first paragraph of this article provides a brief summary of the content. It discusses the importance of utilizing multiple ebook formats to increase brand visibility and influence potential readers to purchase your titles. The article also highlights the cost-effectiveness of this strategy, as converting a title to a specific format is a one-time process with no physical distribution costs. The potential benefits in terms of increased exposure and sales are significant.
Amazon.com's digital bookstore distributes titles compatible with the Microsoft Reader. BarnesAndNoble.com offers titles for the Microsoft Reader, RCA REB 1100, and the Glassbook Reader. eBookCity employs their unique Versaware system, while Booklocker's titles are primarily in Acrobat, with a few in HTML.
So, how can you leverage this information to benefit your brand? By tailoring your ebook to each of these formats, you enhance your chances of persuading potential readers to buy your title. It's important to remember that while a reader may not frequently visit your site, they are likely to visit sites of your colleagues, competitors, or industry-related sites. By ensuring your title is featured in all potential sales venues, regardless of the ebook format, you increase your chances of reaching them more often.
The cost to convert each book into different formats is minimal, as you only need to convert a title to a specific format once. There are no physical distribution costs involved. The potential benefits you can reap in terms of increased exposure and additional sales can be substantial.
In conclusion, utilizing multiple ebook formats is a cost-effective strategy to enhance your brand's visibility and increase sales. By ensuring your titles are available in formats compatible with popular ebook readers like Microsoft Reader, RCA REB 1100, and Glassbook Reader, you can reach a wider audience and potentially boost your sales.
