A common headache among the majority of successful Cybermarketers is the use of the concept of giving something away for free - yes, without cost - before receiving anything in return.
'Founding' fathers of the internet designed it as a networking tool for freely sharing information among scientists, Doctors, military personel and government officials. More recently, adventurous entrepreneurs have started to venture online. And many people have discovered that giving things away for free in much the same way, can eventually lead to sales and profits.
One of the most common strategies Internet Entrapreneurs use to give away useful information (Page Content) that interests their target markets. Valuable free info can encourage new visitors to stay much longer on your site and bring them back time arter time. But they can also be turned off if you hit them too early with blatant sales pitching.
Tools for dispensing free page content also vary widely: ezines; web sites; email and web-based discussion groups; downloadable e-books, and so on. Other common freebies (Giveaways) include software; web space; and a wide variety of other products and services. Click Link below To see example:
http://www.smallbusinesshomesite.com/products/department1.cfm
New ideas and ways of sharing freely are being thought up all the time.
The giveaways or freebies are just a sample that gives a foretaste of what a visitor can get if they become a full fledged subscriber/paying customer. Shareware is a well known model of this type of method, many features are disabled. If you want all the bells and whistles, you must upgrade to the paid version of the software.
Also consider one of my own offers for example, I have a password-protected directory containing increasing amounts of material from my own subscription website, Small Business HomeSite.com, for which i charge a reasonable fee to gain access to details at: http://www.smallbusinesshomesite.com/products/item11.cfm
You don't have to take my word for it that you'll find value there for doing your business marketing online.
Visitors are free to absorb as mush information as they can handle. At the same time it helps them get to know me better, and gives a small taste of what's available to paid SBHomesite subscribers, if they happen to be interested.
The real motive - let's face facts:
This concept of sharing isn't totally naive of motive. Almost invariably, the intent is either to attract prospects in the hope of eventually gaining a paying customer, or to draw traffic for selling advertising to commercial enterprises.
Successful Internet Marketing is not entirely a charitable guru that sits atop a hill in the middle of money town.com. Giving away advice, content or other freebies, without a direct or indirect commercial motive of one sort or another.
In other words, if it didn't somehow benefit them, they wouldn't - and probably could'n't afford to - continue doing it. After all, entrepreneurs like you and I are out to earn a honest profit - even a living - from this Big, Wild Web. We can't reasonably be expected to give away the whole of the business without any compensation whatsoever.
The Benefit of giving away freely - giving away a freebie can create a win/win situation. The giver builds trust and goodwill, as well as likely gains a repeat visitor and potential future customer, and the recipient gets something something of value at no cost.
As you can gather by all this free giving away, as with many things given away online for free, you get what you pay for. They offer little or no real value. The trick is to find one or more freebies with real perceived value to your prospects. By sharing (some) things freely online, before asking anything in return, you'll find that it pays off better than the opposing concept of all take and no give.
Look out for part four: where i will talk about Product Lines
Thanks for reading
Ray Palmer
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