Marketing your business is as important as what it is that you do. If you embrace that, you will stop struggling so much and reach a whole other level of success. This article will teach you three easy steps to marketing your business to success.
But I don't struggle anymore, and here's why: it's called passive income - multiple streams of passive income - that enables me to work with fewer (but more of my ideal) clients one-one-one, and gives me much more time for marketing and growing my business with a lot less effort.
Here are 3 steps to implementing this model into your business:
1. Use the funnel method of marketing. I talk about this constantly, but it's such a powerful model (that actually works) that I want as many people as possible to embrace it. If you set your business up within this system, it will automatically do your marketing for you. And it's the best kind of marketing - the "set it and forget it" kind! (Visit http://www.clientabundance.com/mpfunnelarticle.htm for an article I wrote about this.)
2. Stop trading time for money... and start creating products that will bring you passive income. You can create products from knowledge you already have, in a way that is easy to package and deliver, such as an ebook. Taking your expertise and bottling it actually allows you to help more people than you ever could one-on-one, and it lets those prospects who might not be able to afford your rates an option of still working with you, just in a different form.
3. Raise your fees. Once you start offering products, and start bringing in passive income, raise your one-on-one fees. Now don't gasp! What will raising your fees do? It will allow you to gracefully let go of some of those less than ideal clients and let you work with more of those whom you are best suited to serve. The increase in fees will, at the very least, offset the loss of revenue from the clients that have dropped off, but ultimately you will bring in more revenue by taking your business to a higher level of quality and commitment. It will also give you more time to create more products!Structure your business around this model and you will enjoy working with more of your ideal clients and customers, create more income by way of packaging your knowledge into products, and give yourself more time to spend building your business to the highest vision of it you can imagine.
Detox Your Business
Have you ever done a cleanse of your body? It's an enlightening experience, to be so aware of what you put into your body and how that effects everything, from your mood, to your brain power, to your energy level, to your creativity, to your health and well-being overall. And it's really no different for your business.3 Common Business Blocks and How to Move Beyond Them Today
In coaching clients this month, I've been reminded of many of the common blocks that come up for entrepreneurs as they grow their business. The good news is that to move beyond them simply takes a different perspective. I'm sharing three of the most common ones and a shift for you to consider if you're finding you're struggling with any or all of these blocks yourself.Is Your Website Working For You?
A question I often ask my target market is, "what's your biggest challenge with building your business online?" And one answer I get frequently is this: How do I make my website earn money?