Following on from Part 1, here is Part 2 of '3 Ways To Dramatically Improve Search Engine Rankings' I have a simple 3-Stage Approach to getting ranked high in the search engines. Here, in Part 2, is my second Stage...
Continuing on from Part 1, here's Part 2 of '3 Ways To Improve Search Engine Rankings'. I follow a straightforward 3-Stage Approach to getting ranked high in the search engines. Here, in Part 2, is my second Stage...
Stage 2. Get Your Website Seen:
If you goal is to get placed high up the search engine rresults (as it should be!) then you need to get the search services to 'see you'. This sounds an obvious statement but few people really think it through that much. In a nutshell, and avoiding all the techie jargon, search engines really want to find you, or more specifically your website. When someone types in a 'search query' they are looking for some information. If your website is relevant to the information which is being searched for (we'll talk about this later), then the search engines are very keen to link the person searching with your website, which they do with the search results the search engine discovers.
The key then, knowing the search engines really want to find your website, is to set up your website in such a way as to make it be easily found by the search engines. The way you do this is to adopt some basic, but very important 'optimisation' tricks on your website - what is termed 'on-page optimisation'.
The interesting thing is, even though it's really important to do what I'm about to share with you, the on-page optimisation' methods only really are about 15% of what contributes towards your search results ranking. The 85% of where you figure in search results is dependant on the 'off-page optimisation' which I'll cover in stage 3. Even though 'on page optimisation' only makes up for 15% towards how you get ranked, it is still crucial to carry out these basic but key steps:
a) Ensure your keyword(s) appear in your pages 'Title tag' of the header code of your website (if you're not sure what this is, ask someone to show you who does know - it's that important). This is vital because it is one of the key things that search engines are looking for - matching the words the searcher types into their search (the keywords) with the title of a website, which in turn should be relevant to the search query. You can take this a stage further by adding in a description in the 'meta description tag' again incorporating your keywords, and then the 'meta keywords tag' which simply includes all your keywords, comma separated.
The search engines don't put so much relevancy these days on the description or keyword tags, but they're worth doing either way, but it's vital you include your keywords in the Title tag.
b) Make the webpage you are pointing the keyword towards relevant to that keyword. In other words don't have a keyword like 'dog training tips' and then have a webpage all about horses, cats, dogs and loads of other animals with little specific relevancy to dogs or dog training - make sure the webpage is relevant to your keyword.
c) Incorporate a simple Sitemap. Understand that the way search engines search the web is they look for (crawl) words and phrases in all the code of your website - they don't understand pretty pictures, graphics, flash animations, etc - all they want to find is words and phrases relevant to want the searcher is looking for. So make it easy for the search engines to look over your website looking for those vital words and phrases. One way to do this and make it easier for the search engines to find the info they want is by incorporating a simply site map within your website. Again, if this doesn't make sense to you, ask your webmaster about it.
Elevate Your Dating Game: 5 Essential Relationship Tips
Struggling to find success in the dating world? You're not alone. Many face challenges when stepping into the dating scene, but with the right strategies, you can enhance your dating experiences and potentially find the perfect match. Here are five relationship tips that are not only easy to implement but also effective in navigating the complex dynamics of dating.Unraveling the Complexities of Relationship Challenges
Relationships are intricate and require continuous effort from both partners to thrive. Understanding that no relationship is perfect and acknowledging the potential for issues are crucial steps in fostering a long-lasting bond. This article delves into the common causes of relationship problems, offering insights and strategies to navigate these challenges effectively.You Can Be the Guy Who Gets the Girl
There isn't a single man around who would not love to have the secret to getting a girl to fall for them quickly and easily. Wouldn't it be nice if there was a book that was guaranteed to ensure that the guy gets the girl. Unfortunately, that is not the case, and it the best ways to impress a girl really depends on the girl herself. However, there are some things that you can do that nearly every girl likes, that will help you get the girl.