1) Your information contained in your domain name
Example: www.CoachMaria.com

2) The words used in the name of each pages
Example: www.CoachMaria.com/business/webmarketing.html

3) The Title you give each page of your web site.
Example: About Coach Maria Marsala not About or About Maria

4) Meta Tags (description and keywords are mandatory)
Resource: www.CoachMaria.com/business/metatags.html

5) Keywords used at the beginning of paragraphs after "header tags"
ie.

etc.
Resource: http://www.netmechanic.com/news/vol4/html_no9.htm

6) Links to your web site from other web sites.
Think collaborations, give away some articles you’ve written.

NOTE: Very few search engines will find your web site on their own.
So tell them your site exists. Add your web site to a search engines
system - either free or paid (your choice). Visit this page of search
engine resources to elevate your knowledge of seach engines or to submit
your site to our search engine list.
www.coachmaria.com/business/webmarketing.html