Are New Product Launches an Online Distraction?

When working online it is both common and expected to see wave after wave of new product launches being introduced. This is particularly true in the field of internet marketing where most products target improving your marketing effectiveness. The question here is are these launches actually contributing to the same information overload that inhibits many from being successful online? In many ways yes and here are 3 reasons why.

Instills Doubt About Your Current Direction

Most new products 'target' a new tactic or way of accomplishing a function or task. The sales copy used to promote the new product usually 'attacks' the conventional or currently used methods as being outdated or ineffective. For anybody reading this copy it is only natural to assume it will introduce doubt or erode their confidence in the direction they are taking. If absorbed in self doubt like this, your marketing effectiveness stands to suffer leading to frustration and failure! You must believe in what you are doing or you do not stand a chance at being successful!

Feeds Off Info Over Load

Products being introduced typically are accompanied by pages upon pages of content validating the product worth and offering a 'new' perspective on the state of the industry.

When working online research plays a very big role in the operation of your business since it is how we improve. With that said submersing yourself in TOO much research can result in information overload leading to 'analysis paralysis' with neither being an asset upon which you can expect to make much if any progress!

Compels You to 'Start All Over'

When any new product promises better results it is always tempting to give it a try. When working online you can not be constantly changing directions since you will never allow yourself to follow through on any of your efforts. Trial and error are part of being successful but your efforts must be given a chance to prove their effectiveness or lack thereof!

Product launches are a way of 'life' in the world of internet marketing and most target helping businesses increase their marketing effectiveness. Ironically enough however these launches can also create an atmosphere of information overload for many of the same people they target to help. This commonly results in a breakdown of business productivity due to a loss of focus preventing many from being successful online. As the discussion  above suggest, when working online you must maintain your focus and learn to filter out any activity that has a negative impact on your efforts or beliefs. In doing so it increases your chances of experiencing the kind of results you want and need for being successful.