When you sign up for an affiliate program, it usually gives you some links, where you should send the traffic: either a salescopy or some articles. That's it. What it would be like to send your prospects to any blog posts that the affiliate program owner made and get your affiliate checks from it?
When you motivate people to click on your affiliate link, usually they already know they'll find a salescopy there, and you have to presell them on the affiliate product to make them click on the link at all.
But isn't it obvious that it's easier to make people do what they want, instead of making them do what you want?And what do people usually want on the Internet? Information.
Now, close your eyes for a moment and imagine what it would be like to send your prospects to any blog posts that the affiliate program owner made and when the prospects see the value in the blog and buy something there, you would get your affiliate check... Do you see how it would widen your horizons?...
And it IS possible!There is such a thing as deep linking: when you can say where the visitor should be redirected.
Case Study #1:
Andy Wibbels, a widely known passionate blogger, provides seminars, teaching blogging for business.
Compare the two links:
1. "andywibbels.com - courses, books, seminars on blogging and podcasting"2. "40 questions about blogging (+40 answers)"Which one would you follow immediately?In the first case I use my default affiliate link: http://www.mcssl.com/app/aftrack.asp?AFID=280475 in the second I use deep linking to Andy's blog post: http://www.mcssl.com/app/aftrack.asp?AFID=280475&u=http://easybakeweblogs.com/2005/06/16/40-questions-about-blogging-40-answers/
The beauty of it is that when people come to this blog post, they immediately can see that Andy is a real expert in blogs. It may convince them much easier than the salescopy: they like the information, they want more of it.
Now when I find another Andy's post of interest, I can make yet another affiliate link, "Blogger Earns $16K in August," using this URL: http://www.mcssl.com/app/aftrack.asp?AFID=280475&u=http://andywibbels.com/post/778
Andy speaks there of a new lucrative course, Six Figure Blogging. I can just add it: http://www.mcssl.com/app/aftrack.asp?AFID=280475&u=http://sixfigureblogging.com/
or I can still send people to "Blogger Earns $16K in August" - what could be a better place to convince them that six figure blogging is real.
Do you see the freedom you get now? You can take any blog post and send people to information and entertainment - exactly what they want! - and let the blog owner show the expertise making the customers buy. Sending you affiliate money.
Tip: How to check if your new affiliate link works (this is how it works for 1shoppingcart; and anyway, to be sure, check with the affiliate program support service):
1. In the affiliate admin page, go to Reports;
2. choose "Impressions Clicks Leads Sales" in the combobox;
3. click button Create Report;
4. look how many Clicks there are there;
5. go to another browser window, paste there the new affiliate link you've just made and go there;
6. come back to the page with reports and hit that Create Report button again;
7. if the link works, the number of clicks should increase by
1.What You Can Do With This Information:
I'll tell you what Jim Edwards did with it: when he found out, he immediately created an entry on his blog, "What does Michael Campbell think of MiniSiteCreator.com?"and notified his affiliates that now they can send visitors to this blog post, using deep affiliate link of a kind: http://www.mcssl.com/app/aftrack.asp?AFID=276260&u=http://www.igottatellyou.com/blog/archives/2005/06/what_does_micha.html...
Do you understand that you now can send people to Jim's blog posts and earn your affiliate money?And it gets even better... to be continued.
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