Building a HUGE List of Loyal Opt-in Subscribers

Building a HUGE List of Loyal Opt-in Subscribers
By Glen Hopkins

First of all, subscribers are not just subscribers, they are YOUR
customers! If you treat your subscribers well, they will be
your customers for life. What does this mean? We'll ezines
are all about 'one to one marketing'.

One to one marketing is relationship marketing. Your job is to
continually build and foster your relationship with your
subscribers. As your relationship builds, so will the trust and
loyalty your subscriber has for you. As this happens you
create an increasing amount of 'permission' to sell them your
products -- products that provide solutions to their problems.

To learn more about permission marketing, I suggest reading
Seth Godin's book, "Permission Marketing". It taught me a
great deal about how to build relationships with my customers.

So now you know how to treat your subscribers -- err, I mean
customers, now what you need to do is get them!

There are several ways to increase your subscribership
including:

*Pay Per Search Engines:

*Pay Per Search Engines like overture.com are a
great way to bring targeted traffic to your site. They charge
a minimum of 10 cents per search term. For example, if you
have a website that sells lamps, you might purchase search
terms like lamp, light, desk lamp, light bulbs, etc. For each of
these terms you are bidding for the position of your listing on
the search engine -- highest bidders are at the top.

If you want to pay less that 10 cents per search term, try
kanoodle.com They start at just 1 cent per search term!

*Google AdWords

Google's AdWords is another form of pay per click advertising.
With their massive reach, they can repeatedly deliver a ton of
targeted leads for you.http://www.google.com/ads/

*Ezine Advertising:

When you advertise in ezines target your marketing as much
as possible by choosing content related ezines. For example,
to sell our lamps we might choose an interior decorating ezine
but not a sports related ezine.

If you choose this method, ask the owner of the ezine to test
and endorse your product. This will do wonders for your
conversion ratio because the readers trust the ezine owners
opinion (one to one marketing --remember?)

You can find the perfect ezine for your needs in minutes using
the Directory of Ezines athttp://www.directoryofezines.com
You can reach over 27 million readers in the ezines listed in
the DOE. The time you'll save is well worth the very small fee
they charge for access to their searchable database.

*Banner Advertising:

Although available, it is not recommended due to the poor
conversion rates they offer. If you advertise on anyone's
website, make sure it is a text based advertisement.

* Pay Per Subscriber Services:

Are arguably *the* best method of attaining a HUGE customer
base in a short period of time. Pay Per Subscriber Services
like ListOpt's List Builder, can collect as many as 2,000 opt-
in subscribers for you every day! The benefit of such a
service is that it offers a 100% return on investment (ROI).
No other method offers this. And because of the 100% ROI it
provides, you save a great deal of valuable time and
aggravation attempting to track your results.

I recommend you use all of the above methods other than
banner advertising due to the poor conversion ratios. In
particular, I recommend Adwords advertising at
http://www.google.com and ListOpt.com's List Builder Service at
http://www.listopt.com

Go ahead and check out these sites and services now. The sooner
you do, the sooner you'll start generating more revenues.
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Glen Hopkins is the director of ListOpt Publications Inc.
If you're looking to build your newsletter subscriber base
quickly, easily and inexpensively, visit Glen at:
http://www.listopt.com and learn what hundreds of other
publishers are saying about ListOpt's amazing List Builder
service.

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