Have you written about everything you possibly can when it comes to your niche? If that's what you've been thinking, I have some great news-- you're dead wrong! I can almost guarantee that there are some key topics that you have been intentionally or unintentionally avoiding for one reason or another...
Have you written about everything you possibly can when it comes to your niche? It's so tempting to think that if you've been submitting articles for a long time. At a certain point we all start to think that there are no more fresh article ideas, and that's a discouraging thought!
If that's what you've been thinking, I have some great news-- you're dead wrong!
I help people with their article marketing efforts every day, and I often come into contact with people who have been writing free reprint articles for years who would swear up and down that they have written about everything they possibly can in their niche. But usually upon a closer look, there are some key topics that the writer has been intentionally or unintentionally avoiding for one reason or another.
Maybe you think that the topic is too simple and that surely everyone must know about it already. Simple topics are some of the most often overlooked, and they definitely need to be covered. This article is about a different type of overlooked article topic though--ones that are more advanced.
When a topic is on the complicated side, you may be afraid to tackle it in one of your articles because you just don't know where to start. It's like trying to untangle a massive ball of yarn where you can't tell where the end or the beginning is.
When teaching challenging article topics, your reader will often not have any familiarity with it, so you need to take a more structured approach to figure out a way to teach it effectively. Here are 5 steps for making a complicated topic look easy.
1 - Think about any areas of your niche where people often get confused. That is a topic that you need to write about in detail, perhaps over the course of several articles.
Start by writing down everything you know on that particular subject. For example, when I'm teaching people how to do keyword research, I need to start with the very basics and tell my them what a keyword is. In order to understand how to do keyword research, they first need to know the very basic information of what a keyword is and why it's important.
By writing down everything you know about a particularly difficult topic in your niche, you help yourself identify every little nuance that you will need to teach in an article.
2 - Start your article with what your reader already knows, then work into the advanced topic.
It could be that your topic is so advanced that your readers don't even know how it applies to them. Begin your article at a place where your beginner or intermediate readers understand, and then move on to the more advanced topic. This gives your topic context, and it helps the reader to make the leap between what they know and feel comfortable with and what you're about to teach them.
3 - Listen to the questions that people ask you about your topic. If someone has read your article on a particular topic but still has questions, remember to write down those questions and make a point to answer them in an upcoming article.
Or maybe people have asked you questions on this topic out of the blue without having read any information you've written on it. Those questions can also offer good insight into common areas of confusion that you need to cover in your articles.
4 - Teach in the simplest way you know, and use language that a beginner can understand. Even if you're writing on an advanced topic, you can't assume that all of your readers know the lingo that goes along with it. When you're writing, assume that you will have your fair share of beginners reading the article, and write in a way that they can understand.
5 - Encourage your readers and be sensitive to their own fears when approaching a more advanced topic.
If you feel intimidated teaching on a more advanced topic in your niche, think about how your readers feel. It can also be anxiety provoking to try to learn something new, especially something that is way out of the person's comfort zone. You can make learning easier on your readers by addressing any fears they may have.
Some people may need that encouragement just to try to learn the more advanced topic. If you as their teacher are confident that they can learn it, then their confidence soars as a result.
Your articles are all about teaching your readers information that will help them in some way. When learning a new skill or niche, there are some topics that require special care. Not only are they more complicated to teach, but there are other emotional factors that can impact a person's ability to learn a topic that they're intimidated by.
As a teacher in your articles, you can make learning difficult topics much easier by breaking the topic down into baby steps, teaching it in the simplest way possible, and listening to the questions and concerns of your readers.
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