It's the one thing that can really make or break you when it comes to marketing. It's copywriting. Shannon Cherry explains the basic copywriting tips everyone should know.
1) Know your audience
2) Know your product and why people use it
3) Position yourself – show why you’re unique in the marketplace
4) Personalize your copy
5) Give them reasons to buy from you6) Give them a strong call to action
7) Offer an incentive
When it comes to your releases, don't bargain with jargon.
Learn the top press release writing mistake and ways to avoid it.Turn your Business New Year Resolutions in PR Revolutions
As eyes look forward to a new business year, many small business owners and ... are hoping that this upcoming year will be the one that ... them into success. But ... to ShannonSame Time Next Year: Using Editorial Calendars as Part of your PR Efforts
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