According to the status from the related research institution, there are over 1 billion net citizens around the world, which is a new milestone on the history of the internet. It means the great change is on the way. Ten years ago, the internet users was were less than two 200 million around the world, however, there are many enterprises has launched their exploration in e-commerce area.
For example, the famous online store Amazon, which was set up in 1995, became to get profit till 2003 because of the rare internet users. It took 8 years to become familiar with the publics. Today, it has become the giant enterprises owning $40 billon property. It just takes 5 years to catch up with the saleroom of Wal-Mart.
In the past ten years, the alibaba.com represents the first generation e-commerce, and the DHgate.com represents the second generation e-commerce in China. The alibaba.com just can offer the e-commerce platform and the transaction information to the customer; it was not involved in the transaction in person. The huge amount of information made it can not offer the accurate trading information to the users.
The DHgate.com built a direct small- scale purchasing channel for the small supplier and oversea buyers, as the representative of the second-generation e-commerce. It improved the trade efficiency significantly. However, there exists some great defect that there is no chance to build the Chinese brand in the world, because they can not contact with the final consumers, even though many people are using the goods made-in-china around the world.
Kevin Fenn took the lead in establishing the third generation e-commerce platform---DinoDirect.Com in China. As the pacemaker of the third-generation e-commerce, the DinoDirect.Com put forward “online global retail” concept. Compared with the previous platform, the DinoDirect.Com directly contact with the oversea customers. They established their own complete marketing platform; through integrate the other international logistics and payment system. They throw away the medium traders and retailer, and make the Chinese enterprise get the maximum profits.
The DinoDirect.Com has entered in the e-commerce field in 1999 at the name of softisland.com. It has established the Marketing Center in Chongqing, and the Customer Service Center in Hong Kong, Logistic Center in Shenzhen, and the Account Center around the world. The DinoDirect.Com successfully solved the common problems which exist in the B2C, such as supplier, oversea 24 hours customer service, international marketing, global payment, and so on. Finally, it has achieved its goal--- China purchasing and global sales.
In order to help the consumers to purchase easily in the DinoDirect.Com, it has optimized the website in several different languages; the consumer can choose the language which is more convenient for them. Besides, they support the payment from different channels, such as the PayPal, Credit Card, West Union, Wire Transform, Money Booker, Money orders etc.
In the logistics, the DinoDirect.Com established several warehouse around the world in order to make sure the customer can get their package within the shortest time. They have established a long business relationship with several efficient carries, such as the EMS, UPS, and DHL. The transparent logistic department make the customer can get the logistic information anytime, which got a highly praise from the customer. Its logistic management reached the first world-class level in the world.
Recently, the DinoDircet.Com established a Foreign Trade Department, and it has achieved a huge success. She is engaging in the e-commerce area to expand a more wide oversea market, and make more customers know about the item made-in-china.
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