The fashion industry has become this enigmatic field where trends change like the season and variety is the component for existence in the market.
The world today strives on fashion to express one’s identity and sense of individualism. Off late the world has become a materialistic place and every book is judged by their cove; the grander the clothes, the richer the people perceive you to be. To match with the growing trends, online shopping departments have flourished to help make access to retail fashion a lot simpler. Websites like Fashion and you have used the internet as a virtual platform to expand their sales and promote style to every household at the click of a button. The popularity of these websites has touched the sky as people find the concept of virtual shopping marts very convenient. The subsidies provided by the websites include men and women’s clothing and apparels, children’s clothes and home décor.
The websites are future prospects that can bring about a revolution in the world of shopping. Shopping sprees can become easier and shoppers can avail fantastic services over the web instead of rushing at nearest store outlets and getting cramped in the crowd. Fashion and you has established its roots well in the market with its diverse range of international and national labels. Presentation is the key component when it comes to work place ethics at corporate industries. To be presentable a little sense of styling is required and this task can be accomplished by surveying through the blogs posted on these fashion websites. These blog posts help customers realise the latest trends available in the market. Style gurus and advisors help the customer by suggesting ways to revamp the wardrobe and uplift the style quotient.
Even though fashion websites like Fashion and you has gained a favourable amount of recognition but certain reviews on the internet suggest otherwise. Complaints and allegations of fraud have erupted making the websites face problems with respect to their credibility in the market. The speculations suggest that the websites provide interior quality products. The shipment facilities have also come under the spotlight. These accusations have hampered the image of such websites and the customers are refraining from indulging in their services. With the decline in customers the websites’ popularity was suddenly taking a U turn.
When investigations regarding the accusations were initiated, it was revealed that the allegations were nothing but baseless rumours instigated by rival companies. As the truth unveiled the website Fashion and you managed to regain its customer’s trust and promoted the website by offering huge sales and heavy discounts. The websites managed to replenish their image by introducing membership schemes to entice people to become loyal customers. These schemes allowed a mechanism called referral policy in order to form a larger customer pool. As their fame got back on track these websites tried attracting the younger generation by offering student discounts and concessions. Once again the websites seemed to appeal to a wider audience and fashion websites seem to spread all over the internet.
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