The reality is ecommerce in many ways will never be able to compete with the traditional retail stores. But you can create a level of trust and dependability which can rival anything offline by setting up an effective web site marketing strategy.
Earlier this year global information provider comScore Network revealed that in 2006 ecommerce revenue passed the 100 billion dollars mark. While this may not be a big deal in the offline world, this is a significant milestone for web internet marketing.
That doesn't mean of course people are going to stop going to Macy's or Wal-Mart. For many people there is something wonderfully familiar about going inside a store. Whether face to face customer service and support, actually being able to touch the products or just getting out of the house, the reality is ecommerce in many ways will never be able to compete with the traditional retail stores.
But you can create a level of trust and dependability which can rival anything offline by setting up an effective web site marketing strategy. Many apprehensions that people hold about doing business on the internet can be alleviated by the way you implement your web site marketing strategy. There are several things you can do.
1. Put Yourself in their Shoes.
Businesses have come and gone due to the insistence of many store owners that they know what's best for the customer. Just put a product out there and people will automatically fall in line. Not. To get the most out your internet marketing plan, you need to constantly ask yourself "what do your customers want?" Then give it to them. Is it more variety of products or to have any and all of their concerns addressed before they decide to buy. You may not be able to answer every question or apprehension but putting forth the effort to try can only increase your customer conversion rate.
2. Grabbing their Attention the Right Way
How many times have you walked into a store and something did not sit well with you. Maybe it was the quality of the merchandise or the less than stellar customer support you received. Whatever the reason the old saying, "you never get a second chance to make a first impression" remains a significant part of doing business. This goes double for your web site page. If people don't like your web site upon first viewing the easiest thing for them to do is click to another site.
If you are for instance selling videos a good web internet marketing you can do yourself and the customer a big favor by having images of your top selling movies with a critique by you or people who have seen these films. If possible go to one of the many file sharing sites and download movie clips onto your web site page. Make your site interactive and encourage people to leave comments on whatever movies they like or dislike. The point is to not only grab their attention and hold it but to let your website become familiar and comfortable to them. Once you do this, the buying a product stage gets easier to people.
3. Availiable for the Ready.
Got a problem at your local department store? Just ask the manager. That might not be conducive to internet web site marketing especially if you have a world wide clientele scattered over the different time zones. That's why you should consider building a web site page or two which does nothing but answer questions the customer may have. If you can set up online customer support fine but a frequently asked question page should do the trick. Also throw in some useful tips on how they can get the most out of your product.
One thing you definitely want to emphasize in your customer relationship is the safety and security of purchasing a product. Display this prominently and back it up with testimonials from people who have bought from you in the past. If you are just starting make sure the security parameters of purchasing from you are clearly spelled out on your web site page and backed it up with a guarantee.
People are becoming more at ease with buying online but that does not mean you can take this for granted. Many of the concerns people have about shopping offline are magnified a thousand times over when it comes to buying on the internet. Your internet marketing plan should include a good web site design built in such away so that people grow to trust you. Do this first and the revenue will follow.
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