How You Can Optimize Your Woocommerce Checkout Page

The biggest problem a One-page checkout Woocommerce faces is the low conversion rates. Up to 70% of people tend to abandon the products they choose in the cart and leave the page. This can be quite troublesome for the One-page checkout Woocommerce store owner considering the amount of hard work and investment they have poured in the site.

This is where conversion rate optimization can help. To increase sales and thus increase profits, the owner will have to optimize the page such that the conversion rate of the purchase is higher. The customers typically move through three stages:

• Discover: learning about your products and page. This could also mean discovering the products that are on your page while scrolling through it.
• Choose: this is the next step taken towards purchasing. This could mean that they have landed on your page and have selected the product(s) they discovered while scrolling through
• Purchase: this refers to when the user selects the product, pays for it, and puts it through the order to receive it. This is when the user becomes a customer.

There are several reasons why the conversions on One-page checkout Woocommerce are often low. One of the significant reason reported was that the potential purchase would be hindered by the fact that the costs are too high. The addition of shipping fees and taxes make for an incredibly elevated price that might make the shopper rethink the purchase decision. Another reason for the abandonment of the chosen products is that the site asked the person to create an account. Though this might be beneficial for the user themselves because it would be easier for them to receive the product, it does tend to be a little time-consuming, which might discourage the person from proceeding further. The third reason is the checkout process. If this stage of the entire procedure is complicated and takes far too long, the user will give up in the middle.

When you finally start receiving traffic, your page is optimized to deliver a pleasant purchase experience to the visitors. Here are some things you can do to encourage an increase in checkout conversion rates:

The minute a shopper visits your product page; the time starts ticking. If it takes way too much effort and time for the shopper to find what they are looking for, they will lose interest and opt for a site that is much simpler to use. You will have to make your search options are easy to use, such as adding the search bar, filters, and indexing. Once the customer has put a product name in the search bar and the products are spread out on the page, they will want to know which product is cheaper, the brand name, etc., not all that customers will take out the time to open each product page and look through the information to find the price. Below the webpage, make sure you add a live chatbox. This chatbox could either be filled with automated answers or could be operated by a representative.  

Your webpage must be clean and straightforward; too much information all at once would be too difficult to sift through. You will need to make sure that the buttons' colors with particular instructions differ. Make sure that you add the checkout option at the bottom of the page. The delete option should be clear and add an "are you sure pop up" to appear once the delete option has been selected. This should be separate from the checkout button. To get the visitors through to the final purchase, allow them to create their account at the end of the process. For a more coherent strategy, spread out the checkout options across multiple pages. The payment option could be on one page, the billing on the other, the second last page would display the entire order and the payment option and the billing address, give them a chance to go back and change certain things.

Now that you have a seamless layout, you will have to work on the product page itself. Since the customer cannot physically examine the product, they will need all the information they can get. In the development, the summary includes the product's function, the variations, and any additional items that come with it. List down its size and color variations as well. You must be as detailed as possible in your description of the product.

Do some trials and testing before you publish the final webpage. A Woocommerce checkout page customization will be a fresh new start to your business. When the customers experience a smooth experience on your website they are bound to visit again