There are a number of ways you can leverage the page your website visitors see after they sign up for your list or make a purchase. This article shares four ways to utilize this space to increase your marketing and sales without having to do more work.
But there's much more you can do with this page, so why not leverage it? Here's a few ideas as to how:
1. Add Tell-A-FriendMost people are happy to refer you to someone else they know who might benefit from what you're offering, if you'll just ask them.
You can do this easily by simply asking them to point others to your sign-up page, or by using a simple referral software program, like TAFPro, which creates a simple form to fill in with a name and email address of the person they are making the referral to. Once they hit send, an email gets sent directly to the recipient and a copy comes to you as well.
This is a great way to add new subscribers to your list without you having to do more work.
2. Make another offerThe best time to make an offer to someone is when they are already engaged with you. Someone who has just signed up to receive information from you is likely to be interested in something else you have to offer. Use this page to make an offer on one of your lower ticket items in your funnel. By doing so, you'll gain sales that you wouldn't otherwise.
3. Ask a questionThis is a prime time to gather a little market research from your readers. Ask a simple question, like "What's your biggest challenge with X?" (X being your niche or what it is that your offering). Add an email link where they can send their answer, and then use this information as you continue to develop offerings for your target market.
Doing this also helps in starting to build a relationship with your readers, and it keeps you up-to-date as to what they are struggling with right now so you can offer the solutions they most want.
4. Refer them elsewhereHook up with a colleague to start trading some thank you page traffic. On your thank you page, say something like, "I know you'll also benefit from (name of ezine) published by (name of publisher)." Then give them instructions on how to sign up. Your colleague would do the same for you on their thank you page.
I implement all four of these strategies on various thank you pages, which are helping me build a stronger relationship with my readers, find out what it is that they most want my help with, build my list faster and easier (while helping a handful of colleagues build theirs), and make more sales by making more offers.
I encourage you to leverage your thank you pages this way in your own business. Making them work double-duty for you will absolutely create the same results for you that I'm enjoying, so pick one and start working it today.
Detox Your Business
Have you ever done a cleanse of your body? It's an enlightening experience, to be so aware of what you put into your body and how that effects everything, from your mood, to your brain power, to your energy level, to your creativity, to your health and well-being overall. And it's really no different for your business.
3 Common Business Blocks and How to Move Beyond Them Today
In coaching clients this month, I've been reminded of many of the common blocks that come up for entrepreneurs as they grow their business. The good news is that to move beyond them simply takes a different perspective. I'm sharing three of the most common ones and a shift for you to consider if you're finding you're struggling with any or all of these blocks yourself.
Is Your Website Working For You?
A question I often ask my target market is, "what's your biggest challenge with building your business online?" And one answer I get frequently is this: How do I make my website earn money?
