It was once possible to rank well with search engines simply by using meta tags that were stuffed with repeated keywords or the keywords of competitors, however this practice of stuffing and ranking manipulation soon backfired as it was regarded as spamming and unethical black hat SEO. The result is that today, meta tags are all but ignored by the major search engines.
It was once possible to rank well with search engines simply by using meta tags that were stuffed with repeated keywords or the keywords of competitors, however this practice of stuffing and ranking manipulation soon backfired as it was regarded as spamming and unethical black hat SEO. The result is that today, meta tags are all but ignored by the major search engines, most of whom no longer boost the ratings of a website on the basis of its information.
So how is ranking determined? When it comes to ranking, the web page title is rated as the most important component, so place your best keywords here. Regular and well written copy about your business or industry containing relevant keywords is also important. After looking at the title and content of a web page, meta descriptions and keywords will rank next, so it's worthwhile taking the time to reinforce your meta tags. It's also important to remember that some search engines, including Yahoo and MSN still use this information as part of the determining factors for ranking a site and, although the amount of importance may be slight, every little bit helps when it comes to SEO.
How can a well written meta tag help your rankings? Firstly it may increase traffic to your site. One of the valuable features is the ability to give a website owner control, to a degree, over how a web page is described by the search engines. By reinforcing the meta description, it may be possible to influence the decision of a searcher to actually click through to your listing rather than others on the same page. Think how often you have searched for something and clicked on a result based on the linked text of the description. Secondly, each page of your website should have different keywords and descriptions that reflect the content on those pages. This can help when trying to optimize different sections of your site. That exact page may then be displayed in the results directing a visitor to that specific section rather than just the home page.
How do you write an effective meta tag? Limit meta keywords and descriptions to between 150-250 characters as guidelines specify that they will only give value to the first so many characters. Remember that spaces count as characters. The first words are given more value than the last, so make these your best.
These techniques will not skyrocket your site to the top of the search page listings overnight but, combined with a complete SEO campaign and other marketing strategies, will guarantee success in improving your rankings over time.
Submitting Your Web Site to an Online Directory
Web site owners worldwide continue to search for the best online marketing strategies they can find. Even though search engine optimization is very useful in gaining web site traffic there are other ways to search for content and draw in traffic. Online directories can also be searched for information and can promote website optimization.
Link Boosting
A common goal among web site owners is to improve their site's page ranking in as many search engines as possible. There are many ways to achieve this goal. One way is link boosting. Link boosting is when a web site owner uses links designed for their own site to gain popularity and rank higher among search engines. Web site owners use inbound links to increase their link popularity.
An Overview of Content Hiding
You've spent countless hours and have created the perfect content for your Web site and uploaded it online. You've researched and employed all the right techniques to optimize your site for Internet search engines. What's to stop your competitors from viewing your HTML code, seeing why you are being rated so highly and simply copying you?
