Micromax Canvas Price: Most Competitive in Smartphone Category

It is often quoted in marketing world that it is too difficult to gauge likes, dislikes and mood of Indian consumers. Those who keep their finger on consumer behaviour, succeed in selling their products while others have to keep a count of inventory of products in warehouse. Of late, Indian mobile market has shown some volatile trends as mobile users of this colourful country frequently change their handsets just like an Indian groom keeps changing his royal garbs during a day. A couple of years ago, mobile brands like Nokia, LG, Samsung and Sony-Erickson were proud leaders in India; now the tables are turned as Micromax emerged on the mobile arena with its Micromax Canvas series. So what is special about this Micromax Canvas that has caught the fancy of Indian consumer, who is hard to please?
Price
Price or cost of any commodity plays key role in Indian shopping fiesta; shoppers here tend to haggle even for a single rupee and until they get their desired price, they would fight for it. In this state of affairs, mobiles with very high price tag would never attract any taker. Micromax Canvas hit the nerves of consumers, who readily accept anything cheaper; but this mobile brand has never compromised on quality of their products. Take any mobile from Micromax Canvas series and you will find it irresistible at such low prices. While other brands offer their mobile at whopping 20K or more, the costliest Micromax Canvas Mobile is well below 15K.
Feature Rich
As mentioned above, Micromax Canvas Mobile is not only affordable but it is also rich in features. At low price, this phone packs in myriad exciting features; the latest series of Micromax Canvas phone has 5 inch HD screen, spectacular resolution, 1.2 GHz Quad core processor, 1 G DDR2 RAM, 8MP Auto Focus LED Flash Camera and Android 4.1.2 Jelly Bean operating system. Moreover, each Micromax Canvas phone allows you to stay connected to the virtual world from anywhere and anytime with its seamless connectivity features. If you are stung by entertainment keeda, the Canvas mobile has everything to satiate your hunger for fun. Its 1 GB RAM gives enough space to load games, videos, audios and images. If you have more to load on this Canvas mobile, no worries! Its 32 GB expandable memory saves everything you want. The 2000 mAh powerful battery lets you talk for 5 long hours while offers 174 hours of standby time.
Availability
Easy availability is one of the reasons for the success of Micromax Canvas mobile. The net-savvy consumers find it comfortable to shop online and hence, this Canvas mobile is sold in large number on ecommerce sites. A top executive of a leading online shopping portal disclosed that customers make a beeline for this mobile as Micromax Canvas price is the most competitive in Smartphone category; people are so crazy after this Canvas series that the site witnessed a record sale of 60 pieces within 3 hours.
Presently, Micromax Canvas phone gives its competitors a good run for their money in India. Hopefully, this mobile will break many more records in terms of sales & revenue.