“A lie can travel half way around the world while the truth is putting on its shoes.”–Charles Spurgeon So what is it that makes a brand trustworthy? There are many answers to that question and some of them take a hell lot of hard work, grit and determination for the brand to be able to have them ready when consumers question them.
One such gritty brand is Pepperfry, the latest entrant in the e-retail industry. Being a devoted Pepperfry customer myself, I am surprised to see discussions about a particular ‘Pepperfry Scam’ on some forums on the internet. A little bit of reading a and a little bit of research on these forums made me realize that these articles that so blatantly talk about the Pepperfry Scam are more or less ones that are planted by Pepperfry’s competitors.
What is a scam? By definition, a scam is a fraudulent set up that aims only to fool a set of people by coaxing them into investing their money and not giving them anything in return. I would like to question these Pepperfry Scam rumors doing the rounds of the internet by asking them how Pepperfry has tried to swindle their consumers. The site offers every bit of help that a consumer may require before, while or post placing an order. There’s a robust order tracking mechanism in place, an able customer service team that works 21 hours a day for 7 days a week, and a section that collates all the helpful links for the customer.
As a brand that earns from customers making online transactions, the owners and creators have ensured that by intuition and logical user flow, the customer gets what he/she wants. This is why it is difficult to believe that Pepperfry will do something to swindle their customers off their money.
On the other hand, it is true that no brand is perfect and logistical slip ups may happen with any brand. But if as a customer you expect to simply pay and get your product delivered right at your doorstep, you need to give the brand some breathing space. There’s a one in a million chance that it just might be your order that got stuck somewhere in the supply or procurement chain. There may have been some roadblock faced in the shipping process or may be the warehouses were closed down for a few days for repairs.
I can say from personal experience that there have been times when my orders from PepperFry have been delayed, but there has never been an error on their part in making my delivery. I have always gotten what I wanted and 9 out of 10 times, my order was delivered on time and in perfect condition. I personally think that there are only a few companies out there who are successfully making e-retailing a reliable mode of shopping and are responsible for making this a burgeoning industry. Along with the customers, PepperFry is also responsible for making people who work on their teams feel happy because they work with such a stellar and responsible brand.
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