The Function of Advertising

Nowadays, various kinds of advertising are overwhelming. Many merchants from big brands to retailers are trying to build a good reputation through different channels of advertising such as TV, newspapers, broadcasting. The most common phenomenon is that many brands ask for famous artists to become the spokesman for them, which could enhance the popularity of their products. As we know, advertising is not a panacea, but no advertising is totally unacceptable. Among all kinds of advertising methods, TV advertising is particularly important. When you turn on the TV to watch a fantastic TV series, it is common to see advertisement at intervals. The content of these advertisements ranges from jewelry to cars, from electronic products to medicine. In a word, advertising can cover all walks of life. The influence of advertising is exceedingly significant, even if a wholesaler can achieve great sales of volume as long as the products enjoy good reputation. The only way is to make great efforts to advertise, and then even cheap crystal beads wholesale, satin ribbon wholesale would enjoy large favor from consumers. Advertising always can link the products with customers together directly, while what does an important role the advertising plays in enterprise operation? The first function is to convey the message of products. When the product is ready to enter the market, it is necessary to provide products information to customers in order to improve the publicity of the products, stimulate customer’s desire to buy and mobilize the enthusiasm of middle men. As for consumers, after the knowledge of the product information, they will pay attention to the products. While in terms of middleman, they also re quire products information in order to procurement of products. Thus, advertising has a very important role in the process of delivering product information. The second is increasing the demand of products, advertising is a powerful means to guide customers to buy, expand demand. Although the group of customers has the experience and purchase habits, they are still very easy to be affected by the impact of corporate advertising. If enterprises adopt effective advertising to stimulate demand, it can promote the potential demand into real demand and make the market develop in the direction that is beneficial to enterprises.  Asking famous artists as spokesman of the products is the most important and effective advertising method. It also brings many benefits to the brands or company. The most prominent function is to attract the attention of consumers, because many stars have their followers, the word and deed of them will arouse people’s attention. Many people would like the products or a brand because of their favorite star. The other function is to improve the image of the brand, no matter in any country, people have the idea that stars are from rich group, the products or brands they endorse definitely enjoy high quality. Another factor involves in the fact is that stars have a lot of influences on the average consumers, people are more inclined to follow the lifestyle, dress and behavior manners of celebrities. Therefore, celebrities in advertising performances, presentations and recommending products produce a strong appeal and persuasion so as to achieve the purpose of promoting product sales.