Why you should look into Pay Per Click Marketing if you are an Affiliate Marketing Newbie. Tips and tricks for beginners and why you should look beyond PPC to be successful in the long term.
Using the PPC services of the big three US Search Engines, Google AdWords, Yahoo! Search Marketing, Microsoft AdCenter or services of "second tier" Search Engines like Miva, Kanoodle, Ask.com or Looksmart is still not as complicated as most people believe. It will get harder as time progresses though. Nobody would argue this fact. Also bid prices will most likely continue to rise and not get back to what they were once just a few number of years ago.
The "golden age" of PPC marketing might be over, but it is still much easier to earn some commissions with it compared to most other, older and more mature marketing strategies.
Take Search Engine Optimization for example. If you start a new site today, chances are that you will not see very much, if any results for 3 to 6 months, assuming that you already know SEO, what is probably unlikely. "Trial and Error" is a concept that translates to years of trying and failing in SEO compared to hours, days or weeks for trying something new in Pay-Per-Click marketing.
It will not work without spending and loosing some money up-front while you learn to get the basics straight. Set low spending limits for new test campaigns if the feature is available. Wait a few days spending only a little bit of money and watch how it converts. If you make money which is simple to find out, by subtracting the number of click multiplied by the average cost per click (= spending for the PPC Service) from the earned commissions. If the dollar amount is a positive amount, you made profit.
Don't get over board because of it though. You can increase spending a bit, but I do not recommend to go full force without spending limit and buy every click you can get at this point. Wait at least until you posted your first commission check successfully to your bank account. I would wait even two commission checks with a bit of increase in spending and hopefully commission each payment cycle.
Also loosing money on the first few campaigns should not discourage you and make you stop. See breaking even as a success and progress. It is not very likely nor impossible to make profits right from the start. If you do, good for you, If you don't, try to find out why. Once you did use the services, you will at least know how the process works and understand a lot more of discussions at forums, related articles and tips from professionals. You don't if you don't do anything and give up before you even started.
You should not just stop at PPC though and only rely on paid traffic to your site; especially, if you rely completely on direct or redirected traffic to the merchant where you are merely a proxy in the conversion process without the customer being aware of your existence at all. If you have a site or "Landing Page" the customer sees first, you will get at least the chance to do something with visitors that do not convert for the specific offer you are promoting via PPC Ad.
The visitor you paid for is on your site and not the merchants and you might be able to get him interested in something else. Merchants do that too and so can you. Be careful though. Don't create a conflict which could result in a "Lower Conversion Rate" of your "Landing Page" for the original offer. This "something else" should be a "Secondary Conversion Goal" for your Ad and landing page ; not just for non-converting traffic, but also as "secondary goal" for the traffic that you actually convert for your "Primary Goal".
May be a similar offer to the one he showed obvious interest in; remember, he clicked the link from your paid Ad; but then decided not to follow through with it for whatever reason. Similar does not mean the same thing, but from another brand or merchant, but similar in topic. Don't offer another TV Set when you promote a TV Set. Offer a TV Program Guide or Magazine instead for example.
This goes beyond the topic of this article, but I wanted to provide you with some "Keywords" and "Terms" for further research. You should look into all the other opportunities and possibilities available for promotion of products and services as well, but with long-term goals in mind. Paid Search can help you financially while you get something more substantial going.
Paid search will only work long term if you really dig deep into this type of marketing and become an expert yourself. This requires a lot of technical, mathematical and analytical skills and most people don't have them.
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