A case study is an exploration methodology and an observational request that examines a marvel inside its genuine setting. A case study research can be single or various case solutions, incorporates quantitative proof, depends on different wellsprings of proof and advantages from the earlier advancement of hypothetical recommendations.
It is very effective to let the customers know about the importance of your product or service using a case study. While testimonials are merely words, case studies contain figures. This impacts the response of any customer to your product. You can let the customers know through a case study of how your company was able to meet the needs of a customer.
Whether you are making a case study for business or for teaching business students, there are a few tips to make the case study better.
Your case study should be about someone that your customers can relate to. To find this, you would have to see who your target audience is. For example, if you have an education website and your audience is students, your case study should be about another student in need. If you show a case study about some stay-at-home mothers, your ideal customer would not be interested in this. Customers need something they can relate to. Any student coming to your website should think that the product or service in your case study would work for him or her.
Of course, you would want to add figures and tables in your case study to make it look more authentic but people like to read text more. Therefore, you should create a story. In your case study, you should ass the following things:
Once you have written a case study, this is not the end. You have to update your case study from time to time. For example, you can update your case study every six months by having a follow-up on the customer. This would tell the future customers that you do not only focus on the current needs of the customers but you also want to provide long-term solutions.
One mistake that most people do is that they forget to keep the target reader in mind. Every reader is not a student who is given the task of writing a case solutions. You should think from the perspective of the reader. Would you want to read long paragraphs? Would you like plain text or images and headers? Bullets and italicized text are not just for blog posts.
Format your case study in a nice way so that your readers enjoy reading the case study. Include headers, bullets, images and bold text to highlight important things in the case study. These would be really helpful to readers who just skim through the content. When things are prominent, they will definitely see them.
Furthermore, you can makeinfo graphic as well. Instead of throwing a lot of content plainly, you can display it in the form of info graphic. They are a lot of fun and everyone likes reading them as they can see charts and illustrations.
If your case study is being read by a business student whose assignment is to write a case solutions, he or she would understand the jargon and charts you have used. However, this is not the case with your everyday customer. Use real numbers and display them using charts that are easy to understand. If there is something important in the graph or chart, highlight it. Do not use language like ‘doubled the profit’ or ‘increased sales’. Give the readers exact numbers so that they can trust you.
If you use these tips, you would be able to make a great case study. This case study could be used for increasing leads to your business.
