SCM Software Leads – Industry Expertise Must Also Be Adaptive

And as such, it’s important for that vendors have industry as a requirement when defining their SCM software leads.

Now, it’s not a bad idea to use industries as categories in order to organize your software leads. So as long you don’t forget that each business should still be approached individually and aren’t closed to the possibility that they have very unique problems.

If you’re going to set up categories however, you have to be sure that your industry expertise not only covers knowledge of the industry but also knowledge of it as it currently stands.

Lots of industries require manufacturing and thus, need SCM software. On the other hand, it’s good to pay attention on which of these industries are currently leading. You also need to organize further by outlining how far you will judge these industries. Ask yourself questions like;

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• Will I compare by a regional or global scale?
• Do I limit my targets to businesses of a certain size?
• How soon should I quickly respond to changes?

While there are many other factors that could affect the interest of a market, knowing where certain industries stand can also help predict changes in that behavior. It can also determine the appropriate marketing strategy for your product.

Industry Trends

For example, if your SCM software is cloud-based, then you might benefit further from comparing industries on a global scale. But despite that, not all regions around the world rank high in the world’s top-most industry.

If your software is flexible enough, another alternative is to learn which industry ranks highest in a particular country. Another example: just recently the New York Timespublished a five-part article that stated the U.S. still remains to be one of the world’s top auto manufacturers.