Trending Topics for Advertising Essays

For those of you students out there, who are experiencing a serious malady characteristic of the sudden loss of ideas for essays on advertising, here are your best bets: 
• when ad companies cease to become partnersCompanies can attest to the rift that exists between the client-company and the ad agency.  Such rift can be inclusive of the difficulty involved in gaining an approved ad from the client, as well as, the frustration resulting from the lack of vision the client has for its required ad.Sometimes, in line of contract restrictions, budget and fees, ad companies come up with an ad that easily ‘fits’ in those mentioned parameters.  Not that it’s inappropriate in the agency’s perspective; however, if this manner of ‘fitting’ is done to the extent of delivering a so-so ad, perhaps you can claim in your advertising essays it’s being inappropriate. 

• speed and consistencyCompanies demand consistency in all brand messages and that it be delivered in lightning speed.  And, indeed, they have every right to ask for these things as more and more competitors rise up and zoom before these companies’ noses.  
In every trend, a new message is formed; this needs to be delivered without messing up with the past and future ad messages.  A lot of your advertising essays had come to present these aspects, but not with the level of constancy and urgency characteristic of today’s competition.  Your message today can be used against you and for the soaring of another – this, too, puts pressure in the content of ad messages.  

• platform transitionsPrint and television ads had now stepped a bit backward to permit the passing of another platform – the digital and mobile areas.  At this rate, no longer is it sufficient to pull out online visibility for the sake of visibility; rather, this visibility has become everything for companies.
As consumers became adept at using digital and mobile mediums, their capacity to efficiently connect with a company has developed.  Hence, it is up to companies and ad agencies to tap on this new found reserve.  Your prior advertising essays may have enjoyed providing descriptions and analytical stats about these things; now, is the time to apply them. 
Do not permit your-self to opt for easy yet insubstantial topics; rather explore these suggestions.  Write pieces that are in synch with the trend and you succeed in making it relevant.