Bouncing Emails- A Pain in the Neck or Maybe Not!

I like other publishers have had our share of bouncing email
addresses. Hotmail and Zwallet accounts are not the only
culprits are many claim. Email addresses are of all makes
and sizes.

I have had subscribers that have been on my list
for eons it seems and suddenly their email bounces two or
three times. What is the cause of this scenerio? Perhaps
their ISP is not working or they are away and forgot to put
the mail on hold or even forgot to pay their bill. Even
forgetting to check the inbox may cause a email to bounce.

Patience is a virtue for those loyal friends. Keeping a log
of bouncing emails may solve the problem. Just recording the
dates and times and what email they coincide with, may just
keep you from deleting a loyal subscriber with a slight
problem.It probably is just that!

Solo Ads have a way of subscribers driving subscribers away,
as do Classified editions. But the subscriber fails to see
that these emails are a part of publishing and they had
their
ad listed in those classifieds once too. Solo ads are "paid"
advertising and deserve their place in the limelight as
well.

But on the flip side there are those fake email addresses
that really get under your skin and trying to track them
literally wears you out. This is a sneaky attempt to
subscribe with a free ad, over and over again, until you
happen to get caught..maybe!

I immediately reply to my new subscribers either personally
or through my host, Topica. Topica does a great job handling
bouncing emails, either they are a soft bounce[temporary] or
a hard bounce[cannot be delivered at all.] I always reenable
a soft bounce, keeping track of course and immediately
delete
the hard bounces. I don't need the harassment, yet I give
those soft bounces another try.
If I send a personal reply and it bounces, forget it,
deleted,
ad and all. No shame! Get a "Real Email Address or do not
subscribe." Case closed!

I publish my newsletter three times a week and send several
solo ads, and I offer free ads to my subscribers through an
adcode. I include a classified editon of subscriber ads, but
I also provide a article ezine to balance it out.I am
generous and care about my list.I do my best to remove
anyone
that wishes to unsubscribe, even though each email has an
unsubscribe link enclosed. My list is 100% optin.and double
opt-in for most. The latter may be a hassle, but it sorts
out
the serious subscriber from the greedy one.I do not care to
have someone come along and try to get more then what is
offered. Take it or leave it alone.

I receive hundreds of emails a day, probably 2/3 of them are
junk, I did not ask for them, but I look all my email over.
That means 1/3 is either subscribers or ezines I subscribed
to,or business.

I spend alot of time reading and sorting email. I find many
good ideas and resources, and many emails that go nowhere,
but in the trash...Why? Because of a bounce and possibly
a sale if they had only provided a reachable email address.
Nuf Said!