Tapping into the tremendous scope the Indian markets have for all kind of organizations, the one recurring fact that has been discovered is that email marketing India will only work if organizations understand consumer psyche.
India is no stranger to the phenomenon of email marketing, and neither are the entities that have set up shop in this country of fantastic opportunities. However, in order to ensure that organizations can seize the opportunities that lie ahead, it’s very important to understand the role effective email marketing India plays in the whole scheme of things.
The basic fact to understand is that more than 90 percent of the email messages sent to consumers land up in their spam folder, and therein lays the biggest roadblock in the path to effective email marketing India, that really has the potential to give exponential returns on investment. In order to overcome this challenge, the first step to be taken is to ensure that the database being used for the email marketing campaigns is an opt-in one, i.e., recipients have consciously opted to receive emails pertaining to a particular subject.
Not only does it mean that there is a higher chance of the email message landing in their inbox, but this also means that recipients are more likely to open the message and click through, which is essentially the basic objective of email marketing India. The next factor to be considered is that owing to the fact that a majority of email service providers have beefed up their filters, it’s very important to keep all factors into consideration while creating the email message. At a very basic level, it means the email message must be converted into the HTML format, having less of images and more content. There are many agencies that offer services to execute email marketing campaigns on behalf of clients. If an organization does not have a dedicated email marketing team, it’s best to outsource the entire process, since setting up a division like this would require a considerable amount of time and resources, with very little scope of success.
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