Top 8 Reasons Why You Need a Personalised Email Address for Business

Free email providers such as Gmail, Yahoo and Hotmail may not be appropriate for business email for a number of reasons. Read more on why your business needs its own personalised address for email.  

First impressions

When communicating with customers by email, the first thing they will notice is your address. This type of first impression is an important aspect that you can’t afford to ignore.

A personalised email gives a professional impact, giving an air of serious business to your company. Meanwhile, generic email addresses tend to put doubt on the legitimacy of the business at first glance.

Stronger branding

When it comes to branding, you need to exhibit your name in all your company contacts. Having your company name in your email address helps you more strongly establish your brand.

With your company name in your personalised email address, you will look more established, plus you can take advantage of the free advertisement.

Building trust

Customised email addresses look more official and serious than generic email, with a more trustworthy and credible appearance. To build trust with customers, make sure to get professional email. This will make your company look fully committed.

Get more results for business

People are more likely to buy from you if you have a professional email address, leading to better . This is linked to the trust and reassurance that customers feel when they read your professional message.

When you use a generic email address in your business correspondence, your message tends to look like spam. This is because a lot of spam messages use free email.

Email categorisation

With professional email, you can create different categories to separate different aspects of the business. With better categorisation, you can create different inboxes for each function. You can have info@domain.com as your email for general questions, account@domain.com for billing, and others. With separate emails for each department, the company will have more efficient organisation.

Google is following Domain-based Message Authentication, Reporting and Conformance, or DMARC policy. This standard prevents fraudulent email marketing by disallowing bulk email campaigns sent from a free provider, such as Gmail, Yahoo and AOL. This applies if the sender uses email marketing software such as Mailchimp and Soundest.

With this policy, many emails that use free providers are not sent to their intended recipients and will bounce, leading to less revenue and effectivity. The best and only solution is to get a professional email with your own domain.

Promote your business

When you use free providers such as Gmail, Hotmail and Yahoo, you are effectively promoting their product and not your business. Free email involves ads, and the messages you send are used for data mining for targeted ads. In the end, the free provider uses you as the product for sale. To prevent this, get your own email for business to more efficiently market your name wherever you go.

Control and security

Professional email has a higher security level than free providers. There is better filtering against spam, phishing and hackers.

Ever noticed that in spam folders most of the messages use free email hosts such as Hotmail, Gmail and Yahoo? Spammers are less likely to spend money on creating emails addresses that end up getting banned or shut down.

With a professional email, you can take advantage of technical support and secure sensitive information better. This gives customers reassurance, helping build business relationships that last.

Use personalised email for business to better project a professional look with your company name. Start with a free .ASIA professional email with your domain name registration – at no cost, free for an entire year at Crazy Domains.