How to Get Your Band More Gigs: Part 2

May 17
00:15

2024

Alex Kehoe

Alex Kehoe

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Unlock the secrets to landing more gigs for your band with this comprehensive guide. Learn how to effectively work with promotion companies, create an impressive press pack, and navigate the intricacies of the music industry to ensure your band gets the exposure it deserves.

Working with Promotion Companies

Promotion companies are the backbone of the live music industry,How to Get Your Band More Gigs: Part 2 Articles especially for large-scale events like music festivals and stadium shows. In the UK, major players include Mean Fiddler Music Group, Live Nation, SJM, and Metropolis Music Group. These companies have teams dedicated to organizing shows across the country every night.

Why Promotion Companies Matter

Promotion companies are crucial because they have the resources and networks to put on large-scale events. However, getting their attention isn't easy. They typically look for bands with a proven track record of live performances or significant record sales. If you meet these criteria, your manager or agent should contact the promoters directly.

How to Approach Promotion Companies

  1. Identify the Right Contact: Find out who is responsible for booking bands and how they prefer to be contacted.
  2. Initial Contact: A phone call can be more effective than an email. Follow up with an email a few days later to thank them and keep the conversation going.
  3. Prepare a Press Pack: If you're not well-known, a well-crafted press pack can make a difference. Include the following:
    • Cover letter
    • Bio
    • Fact sheet/news clippings
    • Photograph
    • Music samples
    • Artwork

What to Include in Your Press Pack

Item Description
Cover Letter A brief introduction to your band and why you're reaching out.
Bio A detailed biography of your band, including achievements and milestones.
Fact Sheet Key facts and news clippings that highlight your band's success.
Photograph High-quality images of your band.
Music Samples of your music, preferably in a format that's easy to access.
Artwork Any relevant artwork, such as album covers or promotional posters.

Make sure to include your contact details on every part of the press pack.

Building Relationships with Talent Scouts

Promotion companies often employ talent scouts to find popular bands. If you manage to get in touch with one, be respectful and open to feedback. If they decide you're not a good fit, ask for constructive criticism and work on improving. Returning to the same company after showing marked improvement can demonstrate your commitment and loyalty.

Financial Considerations

Promoters will evaluate the costs and potential profits of hosting your band. If the numbers are favorable, you may receive a financial offer. This offer will account for technical costs and other expenses, estimated based on similar bands at your level.

Repeat Performances

If your first show with a promotion company is successful, they're likely to hire you for more gigs. Consistently drawing larger crowds can lead to bigger and better opportunities.

Conclusion

Getting more gigs for your band involves strategic planning, effective communication, and continuous improvement. By working closely with promotion companies and presenting a compelling press pack, you can increase your chances of landing more shows and growing your fan base.

For more detailed information on creating a press pack, check out Tom Hess's guide. If you have any bass-related questions, feel free to email me at alexkehoebass@gmail.com with the subject header "Session Question."

Join the mailing list on my site and receive my exclusive article "How to Turn Your Amateur Band into a Professional Band."

Copyright 2012 Alex Kehoe

Interesting Stats

  • Live Nation: As of 2022, Live Nation organized over 40,000 events globally, attracting nearly 100 million fans (Live Nation).
  • Music Festivals: The UK hosts over 1,000 music festivals annually, contributing significantly to the live music scene (UK Music).

By understanding the landscape and leveraging these insights, your band can navigate the complexities of the music industry more effectively.