In recent years, fine art collectors have increasingly focused on acquiring quality limited edition photo prints deriving from work carried out in the pre-digital era. As in all collectors editions, the value of the investment is in the fact that each image is available in set numbers, so that once the edition is sold out, then logically the value increases over time. In the case of sought-after photographers, or sought-after iconic images such as for example in the rock and pop music world of the 60's and 70's, this has proved to be an interesting hunting-ground for the incidental and perennial art aficionados alike. Additional value is to be found in securing one of the limited numbers of artist proofs for any particular edition.
In recent years, the allure of limited edition photo prints from the pre-digital era has captivated fine art collectors. These prints, often tied to iconic photographers and images from the 60s and 70s rock and pop music scenes, offer a unique investment opportunity. The limited availability of each image ensures that once an edition sells out, its value typically appreciates over time.
An additional layer of value can be found in acquiring Artist Proofs (APs) from these limited editions. But what exactly are Artist Proofs, and why are they so coveted?
When a photographer, art director, or artist releases a new image as a limited edition print, test prints are made. These test prints, often produced in various sizes or on different types of paper, are known as Artist Proofs (APs) or, in some cases, Printer's Proofs (PPs). Occasionally, an AP is created specifically for charity auctions.
Typically, Artist Proofs constitute about 10% of an edition. For instance, if an edition consists of 50 prints, there are likely to be 5 Artist Proofs. When an edition is produced by a company on behalf of an artist, the company usually provides the artist with a few APs as part of their royalty payment. The artist can then gift these APs to friends or sell them, often customizing them to distinguish them from the main edition.
Once an edition sells out, these numbered or unnumbered Artist Proofs often fetch higher prices due to their rarity and customization. Their collectability largely depends on the reputation of the photographer.
In the pre-digital era, photographers commonly supplied 10x8 prints, known as "glossies," to newspapers. Record companies also produced these prints in large quantities for fans and the press. Occasionally, these prints, sometimes signed by the artists, surface in auction sales. However, they are not considered Artist Proofs or limited editions.
In the digital age, prints are no longer required for reproduction purposes. Most digital images will never be seen as prints unless they are specially made for a friend, an exhibition, or produced as a limited edition.
The world of limited edition photo prints and Artist Proofs offers a fascinating blend of art, history, and investment potential. As collectors continue to seek out these unique pieces, the value and allure of Artist Proofs are likely to grow, making them a prized addition to any fine art collection.
By understanding the nuances and value of Artist Proofs, collectors can make informed decisions and potentially secure highly coveted pieces that appreciate over time. Whether you're a seasoned collector or a newcomer to the art world, the pursuit of these rare prints can be both rewarding and enriching.
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