The Impact of Aspirational Art on Hotel Success

May 15
07:04

2024

Keith McGregor

Keith McGregor

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In today's competitive hospitality industry, the right interior design, complemented by contemporary art, can significantly influence a hotel's success. From the moment guests step into the reception area to the time they spend in their rooms, exceeding their expectations with aspirational and valuable art can lead to increased return visits and positive word-of-mouth referrals.

The Cost of Art in Hotels

Historically,The Impact of Aspirational Art on Hotel Success Articles hotel owners had to invest heavily in art to distinguish their establishments and impress guests. The alternative was often settling for inexpensive prints that failed to enhance the ambiance or inspire guests to share their experiences.

The Emergence of Affordable Contemporary Art

Enter Your White Space, a company revolutionizing the art supply for interior designers, hotel owners, and homeowners. They offer unique, high-quality contemporary and abstract art that is both desirable and collectible, all at affordable prices.

David Ralph, Managing Director of Your White Space, states, "We know there is a massive potential for us to supply original art to people who want good quality but don’t want to pay the earth for it." This innovative approach is made possible by their range of European artists and the strategic operations of their Creative Director, Mike Dethick, who resides near Shanghai. Fluent in Mandarin, Dethick oversees the framing process using top-tier materials, which are then shipped to Southampton. This allows Your White Space to offer exceptional contemporary art at a fraction of the expected cost, with next-day delivery available.

Unique Art Offerings

In addition to their canvas art collection, Your White Space offers a world-exclusive form of wall art developed by Mike Dethick. This unique piece involves printing an image onto the rear of a perspex block, which is then mounted and traditionally framed, resulting in a stunning and admired artwork. The response from interior design professionals has been overwhelmingly positive.

The Benefits of Art in Hotels

Enhancing Guest Experience

Art can significantly enhance the guest experience by creating a memorable and aesthetically pleasing environment. According to a study by the American Hotel & Lodging Association, 81% of guests say that the design and ambiance of a hotel influence their decision to stay there (source: AHLA).

Increasing Return Visits

Hotels that invest in high-quality art often see an increase in return visits. A survey by the International Luxury Hotel Association found that 70% of guests are more likely to return to a hotel that features unique and inspiring art (source: ILHA).

Boosting Social Media Engagement

In the age of social media, visually appealing art can lead to increased online engagement. Guests are more likely to share their experiences on platforms like Instagram and Facebook, providing free marketing for the hotel. According to a report by Social Media Today, posts featuring art and design receive 23% more engagement than other types of content (source: Social Media Today).

Conclusion

Original and unique contemporary art, available at a fraction of the cost and delivered next day, is a game-changer for hotel owners. By investing in high-quality art, hotels can enhance the guest experience, increase return visits, and boost social media engagement. What more could anyone ask for?

Interesting Stats

  • 81% of guests say that the design and ambiance of a hotel influence their decision to stay there (AHLA).
  • 70% of guests are more likely to return to a hotel that features unique and inspiring art (ILHA).
  • Posts featuring art and design receive 23% more engagement on social media (Social Media Today).

By leveraging the power of aspirational art, hotel owners can create a lasting impression on their guests, leading to increased satisfaction and loyalty.