How to Choose the Perfect After-Dinner Speaker for Your Event

Understanding the Event's Nature

Match the Speaker to the Event

The first step in choosing an after-dinner speaker is understanding the nature and scope of your event. The speaker should align with the event's theme and audience. For instance:

• Business Events: Opt for a speaker with a strong business background.
• Charity Fundraisers: Choose someone who is passionate about the cause.
• Corporate Hospitality: A motivational speaker or a well-known personality can be a great fit.

Examples of Suitable Speakers

• Steve Daley: Ideal for sports-related events, motivational speaking, and charity events.
• David Gunson: Known for his humorous take on aviation, suitable for lighter, more entertaining events.

Budget Considerations

Understanding Speaker Fees

The cost of hiring an after-dinner speaker can vary significantly. According to Speakers Corner, fees can range from £500 for lesser-known speakers to over £100,000 for high-profile personalities. Some speakers may offer reduced rates if they can sell their books or products at your event.

Negotiating Terms

If the speaker has products to sell, ensure their offerings align with your event's goals. For charity events, consider negotiating a percentage of sales as a donation to the cause.

Gathering Referrals and Testimonials

Importance of Word-of-Mouth

Referrals and testimonials from previous clients are invaluable. They provide an honest assessment of the speaker's performance and reliability. Don't hesitate to ask for references and follow up with them.

Creating a Shortlist

Compile a list of potential speakers and narrow it down based on your event's needs and budget. This will help you make a more informed decision.

Contractual Agreements

Importance of a Detailed Contract

A well-drafted contract is crucial. It should include:

• Event Details: Date, time, and location.
• Speaker's Responsibilities: Topics to be covered, duration of the speech, and any special requirements.
• Payment Terms: Fee structure, payment schedule, and any additional costs.

Documenting Communications

Keep a record of all communications with the speaker. This can help resolve any disputes that may arise later.

Collaborating on the Speech

Tailoring the Speech to Your Event

Work closely with the speaker to ensure their speech aligns with your event's theme and audience. Provide them with relevant information about your organization or business well in advance.

Providing Necessary Information

Ensure the speaker has all the details they need to deliver a compelling and relevant speech. This includes background information, key messages, and any specific points you want them to address.

Interesting Statistics

The Impact of a Good Speaker

• Audience Engagement: According to a study by EventMB, 78% of event planners believe that a good speaker significantly enhances audience engagement.
• ROI on Speaker Fees: Research from Eventbrite shows that events with high-profile speakers can see a 20-30% increase in ticket sales.

Lesser-Known Facts

• Speaker Popularity: A survey by MeetingsNet found that 65% of event planners prefer speakers who can offer a mix of entertainment and educational content.
• Diversity in Speakers: Only 24% of after-dinner speakers are women, highlighting a significant gender gap in the industry (Forbes).

Conclusion

Choosing the right after-dinner speaker involves careful consideration of your event's nature, budget, and audience. By following these guidelines, you can ensure that your event is not only successful but also memorable for all the right reasons.