Director Abbas Tyrewala’s second film, "Jhootha Hi Sahi," is a romantic comedy featuring John Abraham in the lead role. The film, initially titled "1-800 Love," promises a blend of humor and drama, with a storyline that delves into the complexities of love and heartbreak. Set to release on October 15, the movie has already generated buzz through unique promotional strategies, including a tie-in with MTV Roadies Battleground 3 – Highway to Hell.
Abbas Tyrewala, who gained fame with his debut film "Jaane Tu Ya Jaane Na," returns with "Jhootha Hi Sahi," a film that promises to be both entertaining and emotionally resonant. Unlike his first film, which was playful and light-hearted, "Jhootha Hi Sahi" explores the more painful aspects of love and heartbreak. Tyrewala's wife, Pakhi, makes her acting debut opposite John Abraham, adding a personal touch to the project.
John Abraham, known for his versatility, is enthusiastic about his role in the film. He has been actively promoting "Jhootha Hi Sahi" through various platforms, including MTV Roadies Battleground 3 – Highway to Hell. In the film, John plays Sid, a character who lies to win back his love without cheating. This unique trait is mirrored in the Roadies show, where contestants can call the "Sid Helpline" for clues on how to bend the rules without breaking them.
The promotional campaign for "Jhootha Hi Sahi" is as innovative as the film itself. MTV Roadies Battleground 3 – Highway to Hell features a character named after John Abraham's role in the movie. This cross-promotion not only generates interest in the film but also engages a younger audience. John Abraham's appearance at the Roadies event at JW Marriott further amplified the buzz around the film.
NyooTV, India's first online Social TV Network, offers an exclusive look at the promotional events for "Jhootha Hi Sahi." The platform provides a one-stop shop for premium visual entertainment, leveraging innovative technology to deliver an unmatched viewing experience. This online presence ensures that the film reaches a wider audience, both in India and globally.
John Abraham has praised the cast and crew for their exceptional work on the film. The chemistry between John and Pakhi is expected to be one of the highlights of "Jhootha Hi Sahi." The supporting cast also includes talented actors who bring depth and nuance to the story.
The film's production values are top-notch, with meticulous attention to detail in every aspect, from the screenplay to the cinematography. Abbas Tyrewala's direction ensures that the film strikes a balance between humor and drama, making it a compelling watch.
Set to hit the screens on October 15, "Jhootha Hi Sahi" has already generated significant anticipation. The film's unique storyline, combined with its innovative promotional strategies, has set high expectations among audiences and critics alike.
The film is expected to make a substantial impact on the box office, given its star-studded cast and the director's previous success. It also highlights the evolving landscape of Bollywood, where traditional promotional methods are being complemented by digital and interactive strategies.
"Jhootha Hi Sahi" is poised to be a significant release in Bollywood's romantic comedy genre. With its unique storyline, stellar cast, and innovative promotional strategies, the film promises to offer a fresh and engaging cinematic experience. As the release date approaches, the anticipation continues to build, making it one of the most awaited films of the year.
For more information and exclusive content, visit NyooTV, India's premier online Social TV Network.
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