India International Jewellery Week (IIJW) is a dazzling showcase of the finest jewellery designs, blending traditional Indian craftsmanship with contemporary styles. Organized by the Gem and Jewellery Export Promotion Council (GJEPC) and supported by the Ministry of Commerce and Industry, this event is a must-watch for fashion enthusiasts and jewellery aficionados alike. The event, which kicked off on August 15th, coinciding with India's Independence Day, drew a massive crowd and featured leading models and Bollywood celebrities.
The inaugural day of IIJW was nothing short of spectacular. The event saw a large turnout, with the opening ceremony setting the stage for a series of breathtaking showcases. Bollywood stars Katrina Kaif and Deepika Padukone were the showstoppers, adding glamour and star power to the event. Deepika Padukone graced the ramp in a stunning gold net lehenga paired with sparkling kundan jewellery, designed by Farah Khan. Katrina Kaif, on the other hand, dazzled in a peach-colored Neeta Lulla lehenga as she walked for Nakshatra Diamond Jewellery.
Over the first two days, seven designers presented their collections, each session separated by short breaks. The jewellery pieces were heavily inspired by traditional Indian designs, including the opulent Nizam's jewellery and the regal Mughal era aesthetics. Rose-cut diamonds, jade, and rubies set in yellow or white gold were prominently featured. The collections catered to both local markets and international audiences, with a particular focus on the Gulf countries, North Africa, and Azerbaijan. In the subsequent days, designers aimed to capture the attention of the U.S. and West European markets.
According to Sanjay Kothari of GJEPC, IIJW aims to bring India's high-end jewellery to a global audience. The inclusion of celebrities, such as Miss India and Bollywood starlets, was a strategic move to attract local media attention, which it successfully did. The presence of these celebrities not only added glamour to the event but also helped in drawing significant media coverage.
For those who couldn't attend the event in person, IIJW is available for viewing online at NyooTV. NyooTV, India's first online social TV, offers a unique viewing experience with its innovative technology. Viewers can watch the latest Bollywood events, including IIJW, and stay updated on the latest Bollywood movies and clips. By following NyooTV on social networking sites like Facebook, Myspace, and Twitter, users can access a plethora of high-quality videos and even engage in discussions with friends about the content they are watching.
India International Jewellery Week is a celebration of India's rich heritage in jewellery design, showcasing the best of traditional and contemporary styles. With its grand opening, star-studded ramp walks, and diverse collections, IIJW continues to captivate audiences both locally and globally. For those who missed the live event, NyooTV offers an excellent platform to catch all the action online.
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