One thing that you really should do before you feed your sales force to the cookie monster is spend some time training them. Not everyone is a born salesman, but with proper preparation everyone can sell cookie dough.
Copyright (c) 2008 AIM Fundraising
Running a cookie dough fundraiser is done in pretty much the same way as any other pre-sell fundraiser. Your sellers would be armed with a product brochure and a pen and simply start showing the brochure. How much they sell for your organizations depends on at least one of two things, how much they are behind your cause and what you have in the way of incentives for sales that are made.
EVERYONE likes cookies and cookie dough. I love cookies, don't you? Both you and I would be hard pressed to think of even one person who does not like at least one flavor of cookie dough. Cookie dough when sold in a cookie dough fundraiser, seems to have more of an emotional impact on the sellers than candles or Christmas wrap! People just seem to get excited about it.
One of the first things that you should do before sending your sellers home with their cookie dough fundraiser brochures is spend a little time training them. Not everyone is a born salesman, but with proper preparation everyone can sell cookie dough.
In most cases cookie dough all but sells itself all it needs is a little help from your sales person.
1.) Smile
Teach your volunteers to smile when talking to customers. A smiling face always has more successful sales than one that does not smile.
2.) Eye Contact
Eye contact creates an intimacy between two people. Eye contact has been proven to be a significant factor in the persuasion process of sales. So teach your volunteers to look them in the eye when presenting their pitch.
3.) Use the word "Because"
There is a great deal of power in that word. It expresses a need, pulls on the heartstrings of your customer, and is a factor in making a sale. Teach your sales people how to make use of this word.
4.) Ask for the sale
Many times a customer will purchase if you simply use a statement designed to ask for the sale.
5.) Use a favorite item
Encourage your sales people to pick a favorite item and suggest it when selling.
Create a simple script incorporating each point above and rehearse with your volunteers until they are comfortable. Your cookie dough supplier may even have a preprinted script that you can use or adapt to your own needs.
A smile on the face, effective eye contact, a colorful brochure and the use of the word "because" to let people know about your needs, along with a simple and sincere request for the sale are key ingredients to producing cookie dough fundraiser sales. Teach these necessary components to your sales force and watch the sales rack up.
The 3 Magic Elements of Successful School Fundraisers
Because there are so many students at a school, it can be hard to motivate, organize and control the results of such a large school fundraiser. There are three key elements to a school fundraiser that if kept in mind while planning for it, will almost guarantee that your school fundraiser will be a huge success.What Many School Fundraiser Companies Don't Want Your School to Know
Why is it that one school can do a great fundraiser and another school doing the same thing can do awful? Here's a story that give you a clue to be able to answer that question.Planning Tips For School Fundraising Cookie Dough Sales
When it is time to start your cookie dough fundraiser, here are 6 key things to remember when planning and running it.